Job Posting:
All About Wonderbrands
Wonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa. We have a network of 14 Bakery Manufacturing facilities across Canada.
Our Next Gen Talent Program Vision and Mission:
Empowering the Next Generation to create future leaders
The Wonderbrands Next Gen Talent Program supports high‑potential recent graduates as they develop into the next generation of leaders. At Wonderbrands, we believe in home-grown talent and cultivating an entrepreneurial, innovative culture where curiosity, bold thinking, and continuous improvement are embedded in everything we do.
Come join us on our journey to become the world’s great baker!
What Wonderbrands Offers:
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We believe in Home Grown Talent, accelerated career growth with leadership training à Unleashing Your Potential
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Many of our team members who joined us through similar “new graduate” programs were able to accelerate their career growth and reach high levels in our organization within a few years of joining us
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Competitive compensation, health benefits, and a generous flexible medical/health spending account
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Employer matching pension program
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Tuition reimbursement
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Discount program that covers almost everything under the sun - restaurants, gyms, shopping etc.
Summary
The Customer Execution Specialist supports the execution of sales and merchandising initiatives within the Loblaws network. This role focuses on maintaining strong customer relationships, ensuring in-store execution standards are met, and supporting sales growth through effective communication, analysis, and collaboration. Working closely with Bakery Specialists, Area Sales Managers, and internal teams, the Customer Execution Specialist helps deliver the Wonderbrands brand experience in stores while identifying opportunities to improve performance. The Customer Execution Specialist reports to the Regional Sales Manager.
Location: Supporting the GTA East or GTA West territory
Primary Responsibilities
Support In-Store Execution Excellence
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Build and maintain positive working relationships with Loblaws Bakery Specialists and store teams across assigned territories.
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Support execution of Wonderbrands merchandising standards, including planogram compliance, pricing accuracy, shelf presence, and secondary display placement.
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Assist in communicating and coordinating point-of-sale (POS) materials to support innovation launches, promotions, and seasonal programs.
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Conduct regular store visits to monitor execution standards and identify opportunities for improvement.
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Collaborate with sales and merchandising teams to ensure consistent execution of company priorities.
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Educate store teams on product features, promotions, and merchandising best practices.
Support Sales Growth and Performance
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Assist in achieving sales and execution KPIs within assigned territories.
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Monitor store performance and identify opportunities to improve product availability, merchandising, and sales results.
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Utilize tools such as WonderConnect and sales reports to track execution and identify action items.
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Support promotional activities and store-level business development initiatives.
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Provide feedback and insights from the field to help improve customer programs and execution strategies.
Reporting and Administrative Support
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Maintain accurate records of store visits, observations, and action plans.
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Prepare basic reports and summaries related to sales performance and execution metrics.
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Support customer meetings and business reviews by gathering relevant data and insights.
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Ensure timely follow-up on identified opportunities and customer requests.
Required Experience
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Postsecondary education in Business, Sales, Marketing, or a related field preferred.
- 1–3 years of experience in sales, merchandising, retail operations, or customer service.
- Experience in the Consumer-Packaged Goods (CPG) or food industry is considered an asset.
- Strong relationship-building and communication skills.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Strong organizational, planning, and time management skills.
- Comfortable working in a fast-paced environment and managing multiple priorities.
- Proficient in Microsoft Office (Excel, PowerPoint, Outlook, Word).
- Comfortable analyzing basic sales and execution data to identify opportunities.
- Willingness to travel regularly within an assigned territory.
- Valid driver's license and reliable transportation.
- Passion for customer service, retail excellence, and the Consumer-Packaged Goods industry.
Additional Role Requirements:
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Ability to travel extensively, with approximately 90% of time spent in the field.
- Flexibility to work early morning schedules, including start times as early as 4:00 a.m.
- Willingness to travel overnight on an occasional basis, as business needs require.
- Ability to lift and move materials/equipment as required to perform job responsibilities.
Key Competencies:
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Customer Focus
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Communication
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Relationship Building
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Problem Solving
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Execution Excellence
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Time Management
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Attention to Detail
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Collaboration
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Data & Insight Orientation
FGF Group Competencies:
Adaptive Intelligence - Team Members respond effectively to challenges by evolving their skills, mindset, and approach.
- Flexibility, Agility, Adaptability: Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growth
- and applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions-driven mindset and openness to feedback.
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Calculated Risk-Taking: Makes strategic decisions by evaluating options and creating contingency plans.
Collaborative Intelligence - Collaborative intelligence empowers teams to unlock collective strengths and achieve results through synergy and mutual trust.
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Team First and Collaboration: Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.
Entrepreneurial Intelligence - Equips Team Members to identify opportunities, overcome setbacks, and move ideas to execution effectively.
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Continuous Improvement: Drives innovation and optimizes processes to enhance quality and productivity.
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Customer and Product Focus: Addresses need proactively with accountability and a solution-oriented mindset.
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Fierce Execution: Achieves results with a strategic and hands-on approach, learning from mistakes and building trust.
Leadership Competencies
Inspire & Energize Team Members
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Continually inspires and develops Team Members and promote cross-functional collaboration.
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Supports, shared knowledge and experience with your Team through authentic conversations and development planning
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Communicates clear expectations
- Uses insight and knowledge to influence others
- Understands and acknowledge differences and modifies style to support unleashing potential
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Demonstrates patience and empathy, while listening
Create Winning Relationships
- Inspire enthusiasm & commitment by communicating a clear path to success
- Empowers others by delegating and providing support and opportunities for growth
- Identifies, raises and resolves conflict
- Builds trust and models the “Coach Approach”
Entrepreneurial Leadership
- Encourages informed risk-taking and supports learning from outcomes.
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Creates an environment where your team enjoys working hard while having fun
Provides feedback to reinforce results
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Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added, or this description may be amended at any time.
In compliance with Ontario’s Bill 190, we confirm that this posting represents a current existing vacancy within our organization.
We affirm that our hiring process, including candidate screening, evaluation, and selection, does not involve the use of Artificial Intelligence (AI) or automated decision-making tools. All assessments and decisions are conducted by qualified human professionals to ensure fairness, transparency, and compliance with Bill 149.
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