Overview
We are seeking a Sales Manager to lead national sales strategy and develop a high-performing team of National Account Managers across Canada.
This role is responsible for driving revenue growth across major retail and ecommerce customers, including large-scale national accounts representing significant annual revenue. You will set direction, build team capability, and ensure consistent execution through your team.
You will operate as a player-coach, combining leadership oversight with direct ownership of select key accounts. This is a high-impact role requiring strong commercial acumen, strategic thinking, and the ability to drive results in a complex, cross-functional environment.
What You’ll Do
Sales Leadership & Team Development
- Lead, coach, and develop a team of National Account Managers across Canada
- Set clear expectations and drive accountability to sales targets, KPIs, and execution standards
- Provide ongoing direction to your team on how to grow and develop customer accounts
- Conduct regular business reviews, pipeline discussions, and performance check-ins
- Build team capability through coaching, feedback, and development planning
- Partner with leadership on territory design, resourcing, and hiring
National Sales Strategy & Execution
- Contribute to and execute national sales strategy and annual operating plans
- Translate strategic priorities into clear, actionable plans across accounts and channels
- Ensure alignment across retail and ecommerce channels to drive overall business growth
- Monitor market trends, competitive activity, and customer dynamics to inform decisions
- Partner cross-functionally with product, marketing, supply chain, and procurement teams
National & Ecommerce Account Leadership
- Lead and grow select key national and ecommerce accounts
- Guide National Account Managers on account strategy, growth plans, and customer engagement
- Oversee joint business planning, pricing strategy, negotiations, and promotional planning
- Identify opportunities for distribution expansion, category growth, and ecommerce performance
- Ensure consistent and profitable growth across both directly owned and team-managed accounts
Performance, Forecasting & Execution
- Own forecasting accuracy across accounts and overall team performance
- Track and analyze key metrics including revenue, margin, forecast accuracy, and account growth
- Provide regular insights and recommendations to senior leadership
- Ensure disciplined execution of national programs and in-market initiatives
What You Bring
- 7–10+ years of progressive sales experience in consumer goods, retail, or durable goods
- Proven experience leading and developing high-performing sales teams, ideally National Account Managers
- Demonstrated ability to set direction and drive execution of account growth strategies across multiple regions
- Strong experience managing national accounts in Canada, including pricing, negotiations, and joint business planning
- Experience managing e-commerce or omnichannel business, with a solid understanding of online retail dynamics
- Strong commercial and financial acumen, with the ability to interpret data, manage forecasts, and make margin-driven decisions
- Ability to operate in a player-coach capacity, balancing leadership responsibilities with direct account ownership
- Strong cross-functional leadership skills, with experience aligning stakeholders to deliver business results
- Confident communicator with the ability to influence internal teams and external partners
- Ability to manage complexity, balance competing priorities, and deliver results in a fast-paced environment
- Appliance industry experience and knowledge of the Canadian retail landscape is considered a strong asset
Why Join
- Lead national sales strategy across key Canadian retail and ecommerce customers
- High-impact leadership role with visibility to senior leadership
- Opportunity to shape team performance, structure, and long-term growth strategy
- Collaborative, fast-paced environment with strong cross-functional partnership
- Hybrid work arrangement: 2 days remote, 3 days in office
- Competitive salary and bonus potential of 25% of annual salary
- Comprehensive benefits package, including health, dental, and pension
- Opportunities for professional development
Equity, Accessibility & Accommodations
Danby Products Ltd. is an equal opportunity employer committed to fostering an inclusive, equitable, and barrier-free workplace. We comply with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). Accommodations are available upon request for candidates participating in all aspects of the recruitment process.
We welcome applications from all qualified candidates. Danby Products Ltd. may use AI-enabled tools to support certain stages of the recruitment process; however, all hiring decisions involve human oversight and review.
This posting reflects a current vacancy. We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Pay: $95,000.00-$100,000.00 per year
Benefits:
- Company pension
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Tuition reimbursement
- Vision care
Work Location: Hybrid remote in Guelph, ON
