Midtown Honda is seeking individuals interested in the role of Sales Consultant. The Sales Consultant, under the direction of the Sales Manager, will primarily be responsible sell/lease new and used vehicles at dealership gross profit, volume, and customer satisfaction standards.
Established in 1972, Midtown Honda holds the historic distinction of being the oldest Honda dealership in Canada. Operating out of a prime, high-traffic Toronto location directly off Highway 401, this flagship dealership is a massive, high-volume powerhouse. The operation is built on a foundation of long-term community loyalty, structured efficiency, and a fast-paced but highly organized day-to-day culture. Notably, Midtown Honda boasts a remarkably busy service department with one of the highest repair order counts in the Central Zone, making it an absolute hub for technical excellence and steady productivity.
For an applicant, Midtown Honda offers an unmatched blend of historic stability and exceptional volume. The sheer scale of the operation guarantees a constant, highly reliable workflow that keeps the sales floor moving and the service bays consistently packed. The dealership is deeply committed to providing a structured environment that respects work-life balance while offering clear paths for rapid career growth. Joining Midtown Honda means stepping into a premier, leading-edge facility where individual efficiency is highly rewarded and backed by over five decades of industry-leading success
If you love hitting goals, want strong earning potential, and are ready to grow your career, we want to hear from you. Whether you are an experienced professional or have great transferable skills and a hunger to learn, there is a place for you to thrive here.
Job Qualifications:
- Ability to bring positive energy to the showroom floor and connect naturally with customers
- Sales experience would be considered as asset
- Strong interpersonal skills, ability to communicate and manage well
- Demonstrated ability to cultivate relationships
- High level of integrity and dependability with a strong sense of urgency and results
- Proficiency in Microsoft Office/Excel and computer applications
- OMVIC license will be required
Job Requirements:
- Ensures proper follow up of all potential buyers utilizing the CRM as well as Upgrade System
- Makes an average of 40 outgoing calls per day to potential customers as well as follow ups with customers to ensure customer satisfaction
- Participates in daily sales workshops, “one to one” meeting with Sales Manager every week as well as a weekly combined sales meeting
- Ensures constant touch with customers who are allocated to the salesperson arising from appointments from internet and phone leads, customers in good position to purchase in the Upgrade System, customers who are in their database but not in the Upgrade System and inactive service database allocated to them by management
- Ensures CSI at above Zone, Region, National average
- Ensures 100% turnover of customers in the showroom the Sales Manager prior to their leaving the showroom
- Follows up intensively on unsold customers to get them back in the showroom and sell them a vehicle
- Alerts sales management if feels dealership is at risk from fraudulent customers
- Maintains an appointment closing ratio of 50% for walk-in customers as well as those who came on appointments to purchase a vehicle
Additional Responsibilities:
- Wears proper professional attire as per Company Dress Code Policy
- Achieves monthly and annual goals and objectives for sales and gross
- Participates in all manufacturers as well as dealership-initiated training
- Other duties as assigned
Why You’ll Love Midtown Honda
- Oldest Honda dealership in the country - since 1972!
- Prime Toronto location on Dufferin Street and highway 401 - directly across from the Yorkdale Shopping Centre
- Work/Life Balance is important to us
- High Volume Dealership
- Busy Service Department – One of the highest repair order counts in Central Zone
- Opportunity for career growth - we are growing fast
- Excellent culture
Why Choose Rafih?
- Competitive compensation and bonus plans
- Competitive Employee Benefits program
- Comprehensive training to set you up for success in your role
- A leadership team which strongly believe in providing personal and professional growth opportunities, mentorship, ongoing training, and continuous support
- Advancement opportunities
- A company culture focused on inclusivity, diversity, employee wellness, and community engagement
- Employee engagement and recognition events
For more than four decades Rafih Auto Group has been a leading automotive group in both Canada and the USA. Representing 23 brands throughout 19 locations. Our number one priority is to provide our valued customers with industry-leading services and world-class experiences.
At Rafih Auto Group we believe that our people are our biggest asset and our greatest strength. We understand the industry and the world is changing every day, and that is why we are always proactive and prepared to meet challenges with determination, collaboration, innovation, and enthusiasm. We are seeking passionate, dynamic, and driven individuals who share in our strong commitment to excellence and success to join our incredible and industry leading Canadian team.
Rafih Auto Group is an equal opportunity employer. We have accommodation processes and policies in place and will provide accommodation for applicants and employees with disabilities. If you require a specific accommodation because of a disability or documented medical need, please contact the Human Resources department so that arrangements may be made throughout the selection process and prior to the beginning of employment.
We appreciate your interest in joining our incredible team at Rafih Auto Group, however only applicants that are contacted for an interview, will be considered at this time.
Job Types: Full-time, Permanent
Pay: $45,000.00-$200,000.00 per year
Benefits:
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount
Ability to commute/relocate:
- North York, ON M6A 2V1: reliably commute or plan to relocate before starting work (required)
Education:
Experience:
- sales: 1 year (preferred)
Licence/Certification:
- Class G Licence (preferred)
- OMVIC (required)
Work Location: In person
