We’re not looking for someone to just “post on Instagram.”
We’re looking for someone who can help grow a national brand.
Coast2Coast First Aid & Aquatics is the leading Safety Training Provider in Canada offering different courses such as First Aid, CPR, First Responder, Security and other training courses.
Every year, we train tens of thousands of students, support workplaces and organizations with safety training, and help people build the confidence to respond in emergencies.
Now, we’re looking for a Social Media Manager who can help us tell that story better.
This role is for someone who understands that social media is not just about posting content. It is about building trust, creating helpful and engaging campaigns, growing a brand, supporting business goals, and using both organic and paid strategies to reach the right people.
What You’ll Do
You will help lead and execute Coast2Coast’s social media strategy across multiple platforms, audiences, cities, and course types.
Your responsibilities will include:
- Managing Coast2Coast’s social media presence across platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube
- Planning and executing monthly content calendars
- Creating engaging captions, hooks, campaign ideas, and content briefs
- Developing content for public First Aid/CPR courses, private/corporate training, instructor courses, student education, company updates, and brand awareness
- Creating or coordinating graphics, short-form videos, reels, stories, and other social content
- Using tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms
- Planning and managing paid social media campaigns, especially Meta Ads for Facebook and Instagram
- Testing different creatives, audiences, offers, hooks, and campaign angles
- Tracking results and improving campaigns based on performance
- Supporting recruitment and employer-brand content for instructors and team members
- Identifying social media trends and turning them into relevant, on-brand content
- Using AI tools to improve content creation, research, reporting, and workflow efficiency
- Working with our marketing, SEO, Google Ads, customer service, and operations teams to align campaigns with business goals
What We’re Looking For
We’re looking for someone creative, organized, and performance-minded.
The ideal candidate has:
- 3+ years of professional social media marketing experience
- Strong experience managing organic social media accounts
- Experience with Meta Ads, including Facebook and Instagram advertising
- Strong understanding of content strategy, storytelling, hooks, captions, and audience engagement
- Experience creating content for service-based businesses, education, training, healthcare, fitness, safety, or similar industries
- Strong copywriting skills
- Comfort working with photo, video, and design tools such as Canva, CapCut, Adobe, or similar platforms
- Experience reviewing analytics and reporting on social media performance
- Ability to manage multiple campaigns, deadlines, regions, and priorities
- Strong attention to detail
- A proactive mindset and willingness to bring new ideas forward
- Comfort using AI tools such as ChatGPT and other marketing tools to improve efficiency and creativity
Bonus points if you have experience with:
- LinkedIn Ads
- TikTok Ads
- Google Ads
- Basic SEO
- Photography or videography
- Video editing
- Multi-location businesses
- Franchise, education, training, healthcare, or safety-related brands
What Makes This Role Different
This is not a role where you will be posting random content just to fill a calendar.
Coast2Coast is a growing national training organization with real stories to tell: students learning life-saving skills, instructors teaching across Canada, workplaces improving safety, and communities becoming more prepared.
Your job will be to turn that into content and campaigns that people notice, trust, and act on.
You will have the opportunity to work on:
- National brand growth
- Local city-based campaigns
- Course promotions
- Corporate training campaigns
- Student education content
- Instructor recruitment content
- Paid social advertising
- AI-powered marketing workflows
- Real business growth initiatives
We want someone who can combine creativity with strategy.
Someone who can come up with strong content ideas, but also understand whether those ideas are actually working.
Why Join Coast2Coast?
- Work with a growing national brand
- Create content that has a real educational and safety impact
- Help promote courses that teach life-saving skills
- Work across multiple cities, audiences, and campaign types
- Be part of a company that values innovation, AI, marketing systems, and continuous improvement
- Collaborate with a broader marketing team, including SEO and paid advertising support
- Have the opportunity to bring ideas forward and make a visible impact
If you’re excited about social media, paid advertising, content strategy, and building a brand that helps people learn life-saving skills, we’d love to hear from you.
Job Type: Full-time
Pay: From $62,500.00 per year
Benefits:
- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care
Ability to commute/relocate:
- Thornhill, ON L4J 2L1: reliably commute or plan to relocate before starting work (preferred)
Experience:
- Paid social media: 3 years (required)
- Social media marketing: 5 years (required)
Work Location: In person
