We are looking for a Digital Marketing Associate with a strong background in a broad range of channels, with an emphasis in SEO, SEM, social media advertising/marketing, analytics, content writing, and other general website optimization strategies
What you will do:
- Keyword research, onsite optimization, link building, citation building, and Google Analytics reporting to increase organic rankings for our clients on all major search engines.
- Content marketing, creation, and growth, including blog writing, website copy, articles, white papers, and social media.
- Expert knowledge and capability to develop & execute SEO & SEM (Google Ads) and Social (Facebook/Instagram/LinkedIn advertising) strategies
- Maximize leads from all digital marketing campaigns including SEM, PPC, SEO, SMM, and email marketing
- Experience with creating and managing backlinks and Google Business listing
- Develop digital campaigns that drive awareness and generate high quality leads - including creative development, copy writing, video production, etc.
- Refine and optimize campaigns to improve performance and reduce costs
- Research and implement personalized consumer journeys using email marketing automation aimed at conversion and consumer relationship building
- Generate, edit, publish and share content that builds meaningful patient relationships and encourages the target market to take action
- Oversee, monitor and produce campaign performance of digital channels.
What we are looking for:
- Minimum 3 years professional digital marketing experience, with a passion for keeping up on the latest trends in the industry
- Demonstrated experience tracking performance and analyzing data to continuously
- Proven SEO experience
- Proven SEM experience managing PPC campaigns
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics and reporting tools (e.g. Google Analytics, Google Data Studio)
- Must have experience with Facebook Ads Manager
- Experience with bid management tools and A/B
- Knowledge of ranking factors and search engine algorithms
- Excellent writing, speaking and communication skills
If it sounds like we’re describing you, we would love to hear from you, however, only those candidates selected for an interview will be contacted. No calls please.
Job Types: Full-time, Permanent
Pay: $45,000.00-$60,000.00 per year
Benefits:
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care
Experience:
- Social media marketing: 2 years (required)
- SEO: 1 year (preferred)
- Digital marketing: 2 years (preferred)
Language:
Work Location: In person
