Kärcher North America
Job Description
JOB TITLE: Market Research Analyst
PURPOSE:
To collaborate with our product lifecycle team conducting detailed quantitative and qualitative research resulting in actionable data and insights that will inform and direct the company’s new product development plan, future strategy, and products.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop and execute in-depth quantitative and qualitative market and customer research projects.
- Define growth opportunities through market size, growth potential, margins, trends, etc.
- Understand and define segmentation through jobs to be done and end customers in value chain.
- Understand and assemble marketing information that is relevant to KNA strategy.
- To independently find, understand, analyze, and synthesize data that will quantify specific new business opportunities using the Internet, published reports, telephone, face-to-face interviews, social media, and direct mail.
- Create financial business models.
- Analyze current product data by SKU, brand, category, region, etc., within SAP.
- Make recommendations and write reports.
OTHER DUTIES AND RESPONSIBILITIES:
- Conduct and assist with customer needs’ research, discover and quantify unmet needs, and define specific opportunities.
- Design and assist in the development of questionnaires and moderator guides to ensure the necessary data is captured.
- Identify cost effective ways to obtain data.
- Manage and retrieve data.
SUPERVISION RECEIVED:
Works with the supervisor and portfolio managers to define project goals and deliverables.
SUPERVISION EXERCISED:
Works both individually and as part of a cross-functional team on specific projects, giving recommendations and influencing project plans and direction.
QUALIFICATIONS:
Education
- Bachelor’s degree in relevant subject.
Experience
- Three to five years’ of relevant market research and data analysis.
- Experience with new product/service research and development.
- Experience with customer needs’ research processes is a plus.
- Pricing new products and services is a plus.
Knowledge, Skills, and Abilities
- Excel expert.
- Good social and interview skills, both face to face and via telephone.
- Good quantitative skills and knowledge of marketing principles.
- Must be able to work on multiple projects toward set time lines.
- SAP proficiency is a plus.
- Knowledge of ethnographic and quantitative research processes is a plus.
Language Skills
- Ability to read, analyze, and interpret business reports, journals, and other sources of information.
- Ability to make presentations and respond to questions.
- Ability to communicate well both verbally and in writing.
Mathematical Skills
- Ability to work with mathematical concepts using statistical and analytical processes.
Reasoning Ability
- Ability to solve practical problems using critical thinking skills including logical analysis and creative/abductive thinking processes.
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PHYSICAL DEMANDS
- Minimal physical demands suited to office and field work.
WORK ENVIRONMENT
- Mostly office environment with additional field work; some travel is required.
This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. These may be added, removed, changed, or reassigned as needed to accommodate business requirements. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are an equal opportunity employer.
