Grandtag Financial is a premier financial advisory firm specializing in tailored tax structuring, wealth management, and legacy planning for high-net-worth (HNW) families, medical professionals, and entrepreneurs. Partnering with leading institutions (Banks, Lawyer, Accountant...), we provide sophisticated financial solutions that ensure our clients' assets are preserved and positioned for enduring growth.
Responsibilities
1. Develop and Execute Digital Campaigns:
- Design and implement online marketing campaigns (SEO, SEM, email marketing, social media, content marketing, etc.).
- Optimize digital ads and landing pages for better user engagement and conversion rates.
- Conduct A/B testing and analyse results to improve campaign performance.
2. SEO & SEM:
- Optimize website content for search engines to improve organic rankings and visibility.
- Manage and execute paid search campaigns (Google Ads), ensuring they align with business objectives.
3. Social Media Marketing:
- Manage company’s social media accounts (Facebook, Instagram, Youtube), including content creation, posting, and engagement with followers.
- Develop social media strategies to increase brand awareness, engagement, and drive traffic.
4. Email Marketing:
- Design and execute email marketing campaigns, including upcoming events and promotions.
- Segment email lists and optimize current and future campaigns.
5. Analytics & Reporting:
- Analyse campaign performance data using tools like Google Analytics.
- Provide regular performance reports to stakeholders, offering actionable insights and recommendations for improvement.
6. Content Creation & Strategy:
- Collaborate with content teams to create engaging blog posts, videos, infographics, and other types of content.
- Ensure content is SEO-friendly and aligns with the overall marketing strategy.
7. Conversion Rate Optimization (CRO):
- Identify opportunities to improve user experience (UX) and increase conversion rates on websites and landing pages.
- Work with the design and web teams to optimize site architecture and layout.
8. Stay Current with Digital Trends:
- Keep up to date with the latest trends and best practices in digital marketing.
- Recommend new strategies, platforms, and technologies to stay ahead of competitors.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role, with a track record of successful digital marketing campaigns.
- Proficient in digital marketing tools such as Google Analytics, Google Ads, Mailchimp, etc.
- Strong knowledge of SEO, SEM, social media platforms, and email marketing.
- Excellent written and verbal communication skills. (English and Chinese)
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong attention to detail, organization, and ability to manage multiple projects simultaneously.
- Knowledge of paid social media advertising (Facebook Ads, LinkedIn Ads, etc.).
Langauge:
- English & Chinese
Job Types: Full-time, Permanent
Pay: $45,600.00-$54,000.00 per year
Application question(s):
- Do you speak Cantonese or Mandarin?
Work Location: In person
