Email Integration Specialist
Hybrid work model – 4 days/week in the office
Permanent Position
We have a place for individuals with a distinct penchant for ensuring the smooth operation of our shows and events, for conceiving remarkable products, for putting their ingenuity at the service of their team, and for contributing to the enhancement of their expertise and the development of exceptional practices. Cirque du Soleil Entertainment Group relies on an ever more creative and collaborative approach to work in order to constantly push back the limits of the imagination!
Put your expertise in the spotlight
As an Email Integration Specialist, you will be responsible for the successful integration and optimization of email marketing campaigns within Salesforce Marketing Cloud. You will collaborate with cross-functional teams, including marketing, IT, and data analytics, to ensure the efficient deployment of email strategies that align with our business objectives.
Key Responsibilities
Email Platform Integration
- Manage the end-to-end integration of email campaigns within SFMC or similar platforms.
- Work closely with CRM Strategists, SFMC architects, MarTech, IT, and marketing teams to seamless data flow.
- Act as an influencer in CRM architecture decisions and conversations, contributing to scalable and future-ready solutions.
- Integrate and configure dynamic email templates using AMPscript, personalization strings, and data-driven content blocks.
- Manage Data Extensions, Send Definitions, and Subscriber Data to support campaign execution and reporting.
- Strong understanding of email rendering standards, responsive design, and cross-client compatibility testing.
Automation & Journey Development
- Build and optimize marketing automation workflows to increase efficiency
- Develop trigger-based and personalized journeys that drive engagement and conversion.
- Monitor journey health and proactively identify delivery, synchronization, or automation failures.
Data Synchronization & Integrity
- Ensure accurate and consistent customer data between SFMC (equivalent) and connected systems.
- Proactively identify, troubleshoot, and resolve integration or data issues.
Personalization & Segmentation
- Leverage platform capabilities for targeted, personalized email experiences.
- Design and implement segmentation strategies that align with audience behavior and business goals.
- Develop advanced AMPscript logic to deliver personalized customer experiences based on behavioral, transactional, and profile data.
Testing & Optimization
- Conduct A/B testing strategies and translate performance data into actionable improvements.
- Continuously optimize for deliverability, open rates, click-through rates, and overall performance.
Reporting & Insights
- Build and maintain clear, actionable reporting on campaign performance.
- Provide insights and recommendations to improve effectiveness and inform strategy.
Compliance and QA
- Ensure campaigns meet regulatory requirements and industry standards.
- Own QA processes for campaigns, including daily and seasonal campaigns, ensuring accuracy and consistency knowing (Litmuss is an atout).
- Establish and uphold email marketing best practices across the team.
- Act as the on-call email integrator during off-hours and weekends, supporting urgent communications in crisis scenarios (e.g., show cancellations).
- Validate tracking parameters, UTM structures, survey integrations, and reporting requirements before launch.
Documentation & Process
- Maintain up-to-date documentation of workflows, processes, and initiatives.
- Use tools such as Jira, Confluence, and others to support team efficiency and knowledge sharing.
Required Qualifications
- Bachelor’s degree in Marketing, IT, or related field.
- 4 to 6 years in email campaign management with SFMC or equivalent platforms.
- Strong expertise in marketing automation, segmentation, and personalization.
- Proficiency in HTML, CSS, and AMPscript (or equivalent scripting languages).
- Experience with A/B testing, performance analysis, and reporting.
- Solid understanding of email deliverability best practices.
- SFMC certification is an asset, not a requirement.
Core Skills
- Strong problem-solving and troubleshooting abilities.
- Attention to detail with a focus on quality and accuracy.
- Clear communicator with strong cross-functional collaboration skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Bilingual (French and English), both written and spoken
Create with us
Our employer proposition stands out. Here's an overview:
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A collaborative work environment with an in-office presence of four days per week, designed to support teamwork, learning and delivery: with flexibility in how we organize our work.
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Professional growth focused on high-quality projects to propel your career, as well as personalized support tailored to your professional ambitions;
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Group insurance, retirement savings and other benefits that we'll be happy to introduce to you;
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A culture focused on the development of equitable practices and rallying events.
As a proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origin, religion, gender, gender identity, sexual orientation and neurodiversity. Neutral and inclusive language is now preferred for job postings.
Throughout the recruitment process, accommodation is provided for candidates who require it.
