Canada (Field-Based)
We are seeking an experienced Regional Sales Manager to lead sales and dealer development across Canada. This role will support both our established construction equipment dealer network and the launch of a new work-focused UTV product line.
This is not a traditional powersports sales role. The successful candidate will have experience developing dealer networks within the construction, heavy equipment, agricultural, rental, or commercial off-road equipment industries.
The ideal candidate is a strategic sales professional who can build new business, recruit dealers, and grow market share across Canada.
Develop and expand the dealer network throughout Canada.
Recruit, onboard, train, and support new dealer partners.
Strengthen relationships with existing construction equipment dealers.
Drive sales growth for both construction equipment and commercial UTV products.
Identify new market opportunities and execute regional growth strategies.
Travel extensively throughout Canada to support dealers and customers.
Collaborate with internal teams to successfully launch new products.
Monitor market trends, competitor activity, and customer needs.
Proven sales experience in one or more of the following industries:
Construction equipment
Heavy equipment
Compact equipment
Agricultural equipment
Rental equipment
Commercial off-road vehicles
UTV/ATV/Side-by-Side/Powersports (commercial or work-focused)
Experience developing and managing dealer networks.
Ability to recruit, onboard, and grow dealer partnerships.
Strong knowledge of the Canadian market.
Experience managing a regional sales territory.
Willingness to travel extensively throughout Canada.
Excellent communication, negotiation, and relationship-building skills.
Self-motivated with the ability to develop new business opportunities.
Bilingual in English and French (particularly for Quebec coverage).
Existing relationships with Canadian equipment dealers.
Experience working with:
Construction equipment dealers
Agricultural equipment dealers
Equipment rental companies
Commercial equipment distribution channels
Experience launching a new product line or building a dealer network from the ground up.
OEM regional sales management experience.
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