Role Overview
We are seeking a data-driven Paid Ads Manager to take ownership of media buying and strategy execution. This role is perfect for a specialist who has spent the last 3–5 years in platforms daily and is looking for a seat at the table in a growing agency.
The Paid Ads Manager will play a key role in planning, executing, and optimizing paid advertising campaigns. Concentrating on generating leads, sales, and brand awareness through platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and others.
You will be responsible for the entire lifecycle of a paid media campaign, from initial strategy to final reporting.
Key Responsibilities:
- Budget & Account Management: Manage and optimize monthly ad spend ranging from four-figure budgets to six-figure portfolios across multiple client accounts, ensuring efficient allocation and strong return on investment.
- Campaign Strategy & Planning: Develop and execute full-funnel paid media strategies aligned with business goals, defining clear KPIs and performance benchmarks.
- Campaign Lifecycle Ownership: Own the end-to-end lifecycle of paid media campaigns, including strategy, build, launch, optimization, and scaling across platforms.
- Platform Management: Plan, launch, and manage campaigns primarily across Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook/Instagram), with opportunities to expand into additional platforms.
- Audience & Keyword Targeting: Conduct in-depth keyword research and audience analysis to ensure campaigns reach the most relevant, high-intent users.
- Creative Collaboration: Work closely with designers and copywriters to develop high-performing ad creative and messaging that drives engagement and conversions.
- Optimization & Testing: Continuously monitor campaign performance and run structured A/B tests across ad creative, landing pages, and bidding strategies to improve CPA, ROAS, and overall performance.
- Performance Analysis & Reporting: Analyze campaign metrics to build clear, actionable reports and dashboards. Translate complex date into strategic insights that drive results for clients and internal stakeholders. strategic insights for
- Technical Tracking & Measurement: Build and maintain robust conversion tracking using Google Tag Manager (GTM) and GA4 to ensure accurate performance measurement and attribution.
- AI-Enhanced Marketing: Leverage AI tools such as ChatGPT, Gemini, and Claude to accelerate research, generate audience insights, and streamline campaign workflows.
- Landing Page Optimization: Partner with teams to test and optimize landing pages on platforms such as Shopify to maximize overall conversion rates and campaign efficiency.
Required Qualifications:
- Experience: 3–5 years of hands-on media buying experience managing multiple client accounts simultaneously.
- Strong analytical skills: A deep understanding of attribution models, GA4, and Google Search Console, Google Ads Editor, etc.
- Communication and Autonomy: Strong ability to translate data into actionable insights for internal teams and clients. Demonstrated ability to work independently, manage priorities, and meet deadlines, while maintaining daily proactive communication via video and messaging tools.
- Travel: Ability to attend periodic team and client meetings in London, ON.
Preferred (The "Extra Mile"):
- AI & Dev Background: Familiarity with development (HTML/JS) and/or a strong background in AI prompting/automation is highly preferred. We use AI to augment our skills, not replace them.
- Certifications: Active Google Ads or Meta Blueprint certifications.
- Agency Experience: Proven ability to thrive in a fast-paced agency environment.
- French Language Skills: Ability to communicate in French is a plus, especially for reviewing ad copy, keywords, and client communications in both officiallanguages
Skills:
- Google Ads
- Google Analytics 4
- Google Ads Editor
- Keyword Research
- Data Analysis
- Content Creation
- Audience BuildingOur Tech Stack:
The successful candidate will be expected to be proficient in (or eager to master) the following:
- Ad Platforms: Google Ads &, Meta Ads
- Analytics & Tracking: GA4, Google Search Console, Google Tag Manager, Merchant Center.
- Proficiency Tools: ClickUp, Looker Studio, Google Workspace (Docs, Sheets, Gmail, etc.)
- AI Tools: ChatGPT, Gemini, Claude.
What You’ll Get:
- Hands-on Learning: Direct mentorship from agency founders and exposure to high-level strategy.
- Flexibility: A remote first work environment that respects work-life balance while maintaining the value of face-to-face collaboration.
- Impact: At a small agency, your work isn’t just a drop in the bucket, it directly drives the company's growth and our clients' success.
- Home Office Allowance: Support to ensure your remote setup is optimized for performance.
Job Type: Full-time
Pay: $60,000.00-$80,000.00 per year
Benefits:
- Casual dress
- Company events
- Paid time off
- Work from home
Experience:
- Google Ads: 2 years (preferred)
Work Location: Remote
