About DATS
DATS is a privately owned B2B SaaS company that helps organizations manage important operational processes under one hood, including Health & Safety, Quality, Environment, Learning, HR, and Operations.
We have been building DATS for nearly 20 years. Our customers rely on us to organize complex processes, connect people and information, improve compliance, support supervisors, reduce risk, close the loop, and keep their teams moving in the right direction.
We are a growing company with ambitious goals, a strong reputation for customer support, and a practical belief that great software should be backed by great people.
Position Overview
This role builds influence.
DATS has grown for years through referrals, reputation, strong customer relationships, and a product that delivers real value. That has served us well.
Now we want to be more intentional about how we communicate our value, strengthen our market position, generate qualified opportunities, and help the right companies discover, understand, and trust DATS.
This is a senior B2B SaaS marketing role for someone who can turn customer insight, product depth, market positioning, campaigns, proof, and performance data into a practical growth engine.
Our buyers are not impulse buyers. They are leaders, administrators, safety professionals, operations teams, HR teams, and executives who need to understand trust, fit, implementation, support, and long-term value before they move forward.
Great marketing at DATS is not about noise. It is about clarity, credibility, education, differentiation, and helping the right companies take the next step when there is a genuine fit.
The Senior Marketing Manager will work closely with leadership, sales, coaches, customer success, product teams, Ballistic Arts, and other contributors to help DATS build awareness, strengthen trust, generate qualified leads, improve sales support, and create a repeatable marketing system that supports long-term growth.
This is not a coordinator role. It is not a social media posting role. It is not an agency traffic role.
It is a senior growth role.
The Problem You Are Solving
DATS has a strong product, loyal customers, and many untold stories. But as we grow, the invisible work around marketing grows too.
We need to become better at:
- Building awareness in the right markets
- Generating qualified opportunities consistently
- Turning customer success into proof points, reviews, testimonials, and case studies
- Improving our website, SEO, paid search, LinkedIn presence, email nurture, and conversion paths
- Developing industry pages, product pages, comparison pages, educational content, and sales enablement material
- Creating consistency across messaging, campaigns, content, and channels
- Coordinating internal contributors and external partners
- Making marketing decisions based on evidence rather than assumptions
- Building systems that scale instead of relying on one-off efforts
Right now, marketing initiatives happen. We want a marketing system. Not more activity. A system.
One that helps more of the right companies discover DATS, understand what makes us different, trust us sooner, and ultimately become customers.
Must-Haves
- Experience in B2B marketing, B2B SaaS, technology marketing, product marketing, demand generation, growth marketing, or complex B2B services marketing
- Ability to translate complex products, services, or processes into clear customer value
- Experience contributing to campaigns that support lead generation, pipeline, brand trust, sales enablement, or customer education
- Strong written and verbal communication skills
- Strong project management and organizational skills
- Experience coordinating multiple marketing initiatives, stakeholders, and contributors at the same time
- Comfort using customer feedback, campaign performance, and marketing data to improve decisions
- Experience working cross-functionally with leadership, sales, customer success, product, agencies, vendors, or subject matter experts
- Strong judgement, ownership, and follow-through
- Ability to work independently and keep work moving without constant supervision
Nice-to-Haves
- B2B SaaS experience in safety, compliance, HR, training, operations, construction, energy, manufacturing, or other regulated industries
- SEO, website optimization, or content marketing experience
- Google Ads, LinkedIn Ads, paid search, or other digital advertising experience
- CRM or marketing automation platform experience
- Case study, testimonial, review, or customer story development experience
- Competitor page, comparison page, landing page, or industry page experience
- Product launch or product communications experience
- Marketing analytics and reporting experience
- Agency or vendor management experience
- Experience using AI tools to improve marketing quality, consistency, speed, or efficiency
Key ResponsibilitiesBrand, Positioning, and Product Marketing
- Refine DATS positioning, messaging, and differentiation
- Translate a deep, multi-module SaaS product into clear customer value
- Improve how we explain what DATS does, who it is for, and why it matters
- Help establish and protect a consistent DATS voice
- Increase credibility, trust, and recognition within our target markets
Demand Generation and Lead Development
- Develop and execute practical B2B lead generation initiatives
- Improve our website, SEO, paid search, LinkedIn, email, and conversion paths
- Support campaigns that attract better-fit prospects, not just more leads
- Identify bottlenecks and opportunities throughout the marketing and sales funnel
- Improve lead quality, conversion rates, and pipeline contribution
- Measure, test, and improve campaigns over time
Content, Messaging, and Customer Proof
- Turn customer success into useful stories, proof points, reviews, testimonials, and case studies
- Improve website content, newsletters, landing pages, campaigns, and sales materials
- Support comparison pages, industry pages, product pages, and educational content
- Help sales explain DATS more clearly through practical enablement materials
- Support product launches and market-facing communications
- Continuously improve messaging based on customer and market feedback
Marketing Operations and Analytics
- Manage the working relationship with Ballistic Arts and other external partners
- Coordinate priorities, timelines, deliverables, and internal contributors
- Improve marketing workflows, systems, documentation, and accountability
- Define and monitor practical marketing KPIs
- Track campaign, website, lead, and funnel performance
- Develop clear reporting for leadership
- Turn insight into action
Customer Reality and Market Insight
- Stay connected to customer needs, challenges, objections, and language
- Identify what buyers care about before they trust or choose a system like DATS
- Bring customer reality into positioning, messaging, campaigns, and content
- Work with sales, coaches, and customer success to understand why customers buy, why they stay, and where DATS creates the most value
What This Role Is Not
This is not a Marketing Coordinator role, a Social Media Manager role, a Graphic Designer role, a pure Content Writer role, or a role for someone who simply passes tasks between DATS and outside vendors.
You are not here to post content for the sake of posting content. You are not here to generate vanity metrics. You are not here to manage projects without influencing outcomes.
You are here to help DATS build awareness, strengthen trust, generate qualified opportunities, and create a marketing engine that gets better every year.
What We Offer
- $100,000 to $120,000 annual salary based on experience
- 100% remote work
- High-ownership role with real business impact
- Direct exposure to leadership, sales, customer success, product, and strategy
- A growing company that values clarity, ownership, improvement, and customer success
Plus:
- 25 vacation days per year
- Benefits
- Continuing Education Fund
- Fitness Allowance
- Fun Stuff Allowance
- Bonus Program
Final Thought
If you are curious, strategic, organized, accountable, and excited about building something that lasts, you could do very well here.
How to Apply
Send your cover letter, resume, and a short video to [email protected].
- Keep the video simple. Three to five minutes is plenty. Your choice on the content of the video. What do we need to know about you?
Pay: $100,000.00-$120,000.00 per year
Benefits:
- Dental care
- Extended health care
- Paid time off
- Vision care
- Work from home
Application question(s):
- Have you submitted a short video with your application? The link to your video can be posted here or emailed to [email protected]. See the posting for the video requirements.
Language:
Location:
Work Location: Remote
