Location:
Edmonton, AB, CA, T5J 0E5 Vancouver, BC, CA, V6E 3V7 Calgary, AB, CA, T2P 0W4
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Req ID: 55096
Jobs by Category: Sales and Marketing
Job Function: Marketing
Status: Full Time
Schedule: Regular
Description
Join our team and what we'll accomplish together
TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.
Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do. In doing so, we create innovations that change the lives of thousands of people across Canada.
At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.
What you'll do
The Senior Marketing Manager will be responsible for developing and executing localized marketing strategies and GTM campaigns to maximize market penetration in communities across Alberta & BC. This strategic role requires deep expertise in community marketing, partnership management, and 360 strategy execution.
Holistic 360 Market Approach:
Develop and execute localized marketing campaigns and go-to-market strategies
Ensure unification and prioritization of all products (wireline and wireless)
Plan and execute integrated marketing strategies
Coordinate 360 approach with all stakeholders
Personalized Market Approach and Cultural Alignment:
Lead market selection and local activation
Interlock across business units and channel marketing teams
Create and execute localized partnerships in 360 approach
Develop social mission strategies
Community Engagement and Influence:
Develop and execute community engagement strategies
Manage communications and influencer strategies
Create and execute community activation plans
Develop local social media strategies
Go-to-Market Strategy and Cross-Departmental Initiatives:
Execute network delivery go-to-market strategy
Ensure cross-departmental links (government relations, etc.)
Lead cross-departmental initiatives to drive acquisition
Customer Journey - Marketing:
Develop end-to-end integrated customer journey for communities
Manage pre and post-acquisition customer journey
Optimize customer experience in communities
Qualifications
What you bring
Education and Experience:
Bachelor's degree in business administration, marketing, commerce, or related field
Minimum 7-10 years of experience in marketing
Deep knowledge of AB/BC market and its commercial and cultural specificities
Experience in partnership management
Technical Skills:
Experience with sales analysis platforms and channel performance
Project management skills and commercial deployment methodologies
Knowledge of go-to-market strategies and multi-channel marketing
Financial analysis and profitability modeling capability
Interpersonal Skills:
Excellent communication and negotiation skills
Leadership and ability to influence and motivate external partners
Strategic and analytical thinking with commercial orientation
Adaptability and change management in a dynamic environment
Salary Range: $86,000-$136,000
Performance Bonus or Sales Incentive Plan: 15%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …
Job Type: This is for a current vacancy
A bit about us
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
