CMU College of Makeup Art & Design is seeking an experienced and results-driven Director, Marketing and Enrollment Management to lead the College's marketing, student recruitment, admissions, and enrollment initiatives.
Reporting to the President, the successful candidate will develop and implement marketing and recruitment strategies to increase student enrollment, strengthen the College's brand, and support the institution's continued growth.
Key Responsibilities
- Develop and implement marketing and student recruitment strategies to achieve enrollment targets.
- Lead and manage the Marketing and Admissions teams.
- Oversee digital marketing initiatives, including social media, website content, email marketing, and online advertising.
- Build and maintain relationships with education agents, high schools, community organizations, and industry partners.
- Monitor enrollment trends and recommend strategies to improve student recruitment and conversion.
- Plan and participate in recruitment events, open houses, and education fairs.
- Manage the College's marketing budget and evaluate the effectiveness of marketing campaigns.
- Prepare regular reports on marketing activities and enrollment performance.
- Work collaboratively with Academic, Student Services, and Operations departments to support student success.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, Education, or a related field.
- Minimum 10 years of experience in marketing, enrollment management, student recruitment, or business development.
- Minimum 5 years of management experience leading a marketing and/or admissions team.
- Experience in higher education, private career colleges, or a related industry is preferred.
- Strong knowledge of digital marketing, social media, and CRM systems.
- Excellent leadership, communication, organizational, and relationship-building skills.
- Proven ability to achieve enrollment and business growth objectives.
Pay: $70,000.00-$90,000.00 per year
Benefits:
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care
Work Location: In person
