This position collaborates with senior leaders on budget planning and strategy development, oversees a team to ensure high-quality and timely delivery/execution of marketing initiatives, works cross-functionally with other teams/departments to understand initiative vision, and continuously evolves marketing practices.
This role will function as the primary point of contact for team issues, conduct market research, review customer key performance indicators, and enforce marketing regulations. Additionally, this role will influence the marketing technology roadmap, leverage data-driven decision-making, optimize marketing budgets, oversee entertainment and advertising initiatives and champion skill enhancement within the marketing team.
Responsibilities include: Strategic planning and collaboration with Marketing Directors and senior leaders to develop and execute marketing strategies aligned with organizational goals. Lead a team of professionals to ensure high-quality and timely delivery/execution of marketing initiatives while maintaining standard customer experience practices. Collaborate with cross-functional teams in Central Office and the casinos to understand initiative vision and customer experience requirements, particularly focusing on marketing-related products and services. Continuously evolve marketing practices, processes, and tools to adapt to changing industry trends and consumer preferences. Utilize analytics to inform and optimize marketing strategies, contribute to the formulation and management of marketing budgets, and track expenses to ensure efficient allocation of resources. Participate in other projects and activities as required, in support of SIGA’s priorities.
Successful completion of a four-year bachelor’s degree in Business Administration, Commerce or Communication with a specialization in Marketing. Certification in Event Planning, Project Management or Social Media is an asset. A minimum of 4 years’ relevant experience, including the practical application of marketing and advertising principles, strategic planning, budgeting, and data analysis. Experience in administrative, coordinator, or supervisory roles that involved event planning. Experience in managing operations. Project management experience would be an asset.
Why SIGA?
SIGA is a First Nation employer of choice in the province, with a focus on quality of life and an inclusive work environment that embodies a strong sense of belonging for employees. As a non-profit, 100% of our net income goes back to our communities. Since our inception more than 30 years ago, SIGA has returned $1.9 billion back to our beneficiaries.
For the third consecutive year, SIGA is proud to be named a Saskatchewan Top Employer by Canada’s Top 100 Employers. Now in its 21st year, Saskatchewan’s Top Employers is a special designation that recognizes employers that lead their industries in offering exceptional places to work.
To be employed with SIGA, you must meet the following criteria:
- At least 19 years of age
- Ability to obtain and maintain a Gaming Employee Certificate of Registration from the Saskatchewan Liquor Gaming Authority / Indigenous Gaming Regulators
- You must be legally entitled to work in Canada
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
For more information regarding this competition, or if you require an accommodation or support, please contact the Talent Acquisition Team at
[email protected]
Applicants should note that SIGA does not currently participate in the Saskatchewan Immigrant Nominee Program (SINP) for this type of position and will not support a SINP Job Approval.
Once employed with SIGA there are many opportunities for learning, growth and advancement throughout the company. We take great pride in being a preferred employer and aspire to attract the very best and very brightest to become part of our family. We look forward to reviewing your application.
