PRIMARY PURPOSE
To provide issues management services and support to a diverse range of internal clients to protect the reputation of the TransLink enterprise under the direction of Manager to support the company’s strategic communications objectives and business priorities.
KEY ACCOUNTABILITIES
Provides issues management services, briefings and support to a diverse range of internal clients across the TransLink enterprise. Proactively works with senior staff and department leaders across the enterprise to identify public-facing issues as they emerge.
Primary contact for issues management across the Enterprise and identifies, monitors and manages issues through their life cycle, including: environmental scanning, analysis of data and ongoing communication with internal clients to anticipate and track potential issues related to the enterprise’s activities; analysis and prioritization of issues; the development of strategies and tactics to address issues; and evaluation of results.
Under the direction of Manager, develops strategies and plans for TransLink’s issues management program, collaborating with Management to ensure alignment to TransLink’s overarching communications strategy for the enterprise. Plays a pivotal role in development of TransLink’s crisis communications plan in conjunction with Manager.
Liaises with Manager, Information Access and assists in preparation of Information requests received for Customer Communications & Public Affairs division. Ensures that TransLink Executive, provincial government and other key staff are fully briefed with messaging and information for all “general” (non-personal) information prior to disclosure.
Supports reputational and operational crisis/issues management by working with the Manager and other Communications staff to ensure coordinated and consistent messaging aligned to company objectives and issues management strategies and plans.
Researches and implements best practices in issues management. Prepares and edits a wide variety of internal and external communications materials; produces and develops materials for issues management; composes and edits company literature and articles for internal and external use.
Provides insight and recommendations for high-profile projects for the organization specifically within the Customer Communications & Public Affairs division. Projects include, but are not limited to, research, providing overarching proposals based on current and significant internal and external dynamics and seeing the project through during the execution phase.
