Brand Content & Influencer Marketing Manager
The Steel Shop
Montreal, QC (In Person)
Full-Time
About The Steel Shop
The Steel Shop is one of North America's fastest-growing stainless steel jewelry brands, creating modern jewelry for men and women that's built for everyday wear.
We're not looking for a traditional Social Media Manager.
We're looking for someone who lives and breathes content.
Someone who watches TikTok and immediately starts thinking, "We should do our own version of that."
Someone who knows why one video gets 5 million views while another gets 500.
Someone who can create amazing content, build relationships with creators, organize photoshoots, host live shopping events, and continuously come up with new ideas that grow our brand.
If you're obsessed with social media, fashion, storytelling, and building brands through content, we want to meet you.
Your Mission
Your mission is simple:
Make The Steel Shop one of the most recognizable jewelry brands on social media.
You'll lead our content strategy, manage our influencer program, create engaging campaigns, and constantly push creative boundaries.
If your first instinct when you see a trend is "How can we make this better?", you'll fit right in.
Content Creation & Creative Strategy
Content is at the heart of everything we do.
We're looking for someone who doesn't wait for ideas—they create them.
Responsibilities
- Plan, film, edit, and publish engaging content for TikTok, Instagram, Facebook, YouTube Shorts, Pinterest, and emerging platforms.
- Brainstorm fresh content ideas every week and continuously pitch new concepts.
- Develop creative hooks, storylines, scripts, and video concepts that stop people from scrolling.
- Stay ahead of TikTok trends, sounds, editing styles, memes, and platform updates.
- Build monthly content calendars alongside our marketing team.
- Film content both inside and outside the office.
Create content such as:
- Product showcases
- Lifestyle videos
- Outfit inspiration
- GRWM videos
- Day in the Life
- Behind the scenes
- Office culture
- Product launches
- Gift guides
- Educational videos
- Customer stories
- Testimonials
- Durability demonstrations
- Memorial jewelry education
- Trend-based content
- POV videos
- Storytelling videos
- Voiceovers
- Comedy content
- Street interviews
- Vox Pops
- "Guess the Price"
- "This or That"
- Styling videos
- Couple content
- Holiday campaigns
- Fitness & gym content
- Running, swimming & travel content
Creative Campaigns
We're looking for someone who can think bigger than individual videos.
Examples include:
- Street interviews
- Public reactions
- Hidden product scavenger hunts across Montreal
- Surprise giveaways
- Creator challenges
- Community events
- Pop-up content days
- Social experiments
- Live shopping events
- Viral campaign concepts
- Interactive customer experiences
Bring us ideas we've never thought of.
TikTok LIVE & Social Commerce
We're looking for someone comfortable being on camera and engaging directly with our community.
Responsibilities include:
- Host TikTok LIVE shopping sessions
- Showcase new arrivals
- Launch products live
- Answer customer questions
- Style products live
- Interview guests and creators
- Create entertaining LIVE concepts
- Analyze LIVE performance and improve future sessions
Influencer Marketing & Creator Partnerships
You'll build and manage one of Canada's leading jewelry creator programs.
Responsibilities
- Discover new creators every week.
- Recruit influencers across Canada and the United States.
- Build long-term creator relationships.
- Manage product gifting campaigns.
- Create campaign briefs.
- Review creator submissions.
- Provide creative feedback.
- Approve content before posting.
- Organize shipping and campaign logistics.
- Collect Spark Ad authorizations.
- Track campaign performance and ROI.
- Build ambassador and affiliate programs.
- Maintain an organized creator database.
- Identify high-performing creators for long-term partnerships.
- Source creators that genuinely fit our brand—not just based on follower count.
Social Media Management
- Manage TikTok, Instagram, Facebook, Pinterest, and YouTube Shorts.
- Schedule and publish content.
- Write engaging captions.
- Monitor trends daily.
- Respond to comments and engage with our community.
- Help grow every platform organically.
Creative Direction
You'll work closely with our marketing team to shape the visual direction of the brand.
Responsibilities include:
- Coordinate lifestyle photoshoots.
- Help select models and locations.
- Plan seasonal campaigns.
- Choose products for photoshoots and videos.
- Review marketing creatives.
- Maintain brand consistency across every platform.
- Ensure all content reflects a premium brand image.
What We're Looking For
We're looking for someone who is:
- Extremely creative.
- Passionate about TikTok and short-form video.
- Obsessed with social media trends.
- Organized and detail-oriented.
- Comfortable filming in public.
- Comfortable speaking on camera.
- Confident directing others during shoots.
- Passionate about fashion, jewelry, or lifestyle brands.
- Always bringing new ideas to the table.
- Self-motivated and proactive.
- Excited to experiment, test, learn, and improve.
Preferred Experience
- Experience creating viral short-form content.
- Experience managing influencer campaigns.
- Strong video editing skills (CapCut, Premiere Pro, Final Cut, or similar).
- Strong copywriting skills.
- Experience coordinating creators or photoshoots.
- Photography or videography experience is an asset.
- Experience with Meta Ads or TikTok Ads is an asset.
- Experience with Shopify, Klaviyo, or Canva is a plus.
What Success Looks Like
Within your first year, you'll help us:
- Build one of Canada's most engaging jewelry brands on social media.
- Launch a scalable influencer program.
- Create consistent, high-performing short-form content.
- Grow our TikTok and Instagram communities.
- Produce content that customers genuinely want to watch and share.
- Build a library of content for organic social and paid advertising.
- Continuously test new ideas and improve performance.
Why Join The Steel Shop?
- Work with a fast-growing Canadian jewelry brand.
- Own the creative direction of our social content.
- Bring your ideas to life quickly.
- See your work viewed by millions of people.
- Collaborate with creators from across North America.
- Employee discounts.
- Career growth opportunities.
- Creative freedom—we value experimentation and fresh ideas.
- Be part of a team that moves fast and encourages innovation.
Pay: From $25.00 per hour
Benefits:
- Casual dress
- Extended health care
- Paid time off
- Store discount
Application question(s):
- Please share links to your TikTok, Instagram, portfolio, or examples of content you've created.
- Have you managed influencer or creator campaigns? If yes, tell us about them.
- If we gave you $5,000 in jewelry and one month, what campaign would you create to generate the most buzz for The Steel Shop?
- Name one brand on TikTok that consistently creates great content. What do they do well?
- This role is based in our Montreal office. Are you able to work on-site full-time?
Experience:
- Content creation: 3 years (required)
Language:
- English (required)
- French (required)
Location:
Work Location: In person
