We are looking for a driven and strategic Paid Ads Manager to join the growing team at WebMarketers and help build the paid media systems that turn ad spend into measurable revenue growth for our clients.
This role goes far beyond launching campaigns and reporting on clicks. We're looking for a Google Ads specialist who lives in Search, Performance Max, YouTube, and Display — someone who understands how to structure accounts, manage bids, refine targeting, and squeeze more qualified pipeline out of every dollar spent. Meta Ads experience is a strong secondary asset, along with the ability to connect paid media into the broader customer journey through CRM, landing pages, marketing automation, and AI-powered workflows.
At WebMarketers, we focus on delivering tangible business outcomes, not vanity metrics. You'll work closely with our clients, sales teams, and internal marketing specialists to design, launch, and optimize paid ad systems that improve lead quality, increase conversion rates, and generate real pipeline impact. Success in this role means understanding not only how to generate clicks, but how those clicks convert into qualified leads and revenue.
The ideal candidate is equal parts media buyer, strategist, and problem solver. They enjoy building repeatable systems, analyzing performance data, testing new ideas, and uncovering opportunities to improve every stage of the funnel — from ad creative through to closed-won revenue. If you're excited by Google Ads at scale, conversion optimization, landing page performance, AI, and building scalable growth engines, we'd love to hear from you.
The Ideal Candidate Is:
- Deep Google Ads expertise across Search, Performance Max, YouTube, Display, and Shopping — including account structure, bid strategies (tCPA, tROAS, Max Conversions, Manual CPC), keyword research, negative keyword hygiene, and audience layering
- Strong conversion tracking foundation with Google Tag Manager, GA4, enhanced conversions, offline imports, and server-side tracking
- Working knowledge of Meta Ads as a secondary channel for retargeting and prospecting, with command of segmentation, remarketing, customer match, and intent-based targeting across both platforms
- Focused on down-funnel performance — lead quality, CPA, ROAS, and revenue contribution over surface metrics like CPC and CTR
- Experienced with CRM and marketing automation platforms (HubSpot, Klaviyo, ActiveCampaign, or similar) and how paid ads feed into MQL→SQL handoff, lifecycle stages, and nurture sequences
- Strong ad copywriting and testing skills for responsive search ads, PMax assets, and Meta creative, with hands-on A/B and multivariate testing across ads, landing pages, and audiences
- Practical experience with AI tools and automation for ad copywriting, creative testing, keyword expansion, and reporting at scale
- Self-directed systems builder who communicates clearly with technical and non-technical stakeholders and prefers scalable infrastructure over one-off campaigns
If the above describes your skills and experience, please apply and provide us with a cover letter and resume highlighting your past marketing experience.
Job Type: Full-time
Pay: $60,000.00-$70,000.00 per year
Benefits:
- Dental care
- Extended health care
- Paid time off
- Work from home
Work Location: Hybrid remote in Ottawa, ON K1Z 6X6
