Digital Sales Representative Opportunity
At Leggat Auto Group, we are expanding our digital sales team and looking for driven, customer-focused individuals who thrive in a fast-paced, online environment. This is your opportunity to build a career in automotive sales while working with one of the largest dealership groups in Southern Ontario.
If you are energized by connecting with customers online, building relationships quickly, and converting opportunities into appointments and sales, this role is built for you.
The Role
As a Digital Sales Representative, you are responsible for managing and converting all inbound opportunities across digital channels.
You will engage with customers through phone, email, and video, setting appointments, building value, and ensuring every lead is handled with speed and professionalism.
Compensation & Schedule
Compensation: On Target Earnings of $70,000 to $100,000+ based on uncapped commission
Schedule: 40 hour work week with a rotating schedule including evenings and Saturdays
Your income is driven by your ability to convert opportunities, supported by strong processes, leadership, and inventory access.
Why This Opportunity Stands Out
Unlike a traditional showroom role, you will work at the front line of our digital ecosystem, handling inbound leads, managing online conversations, and converting interest into showroom traffic and sold units.
With access to 12 dealerships, multiple brands, and one of the largest inventories in the region, you are positioned to respond faster, offer more options, and close more deals.
From first click to final delivery, you play a key role in the customer journey.
What You’ll Do
- Respond to all inbound internet leads quickly and effectively
- Connect with customers via phone, text, and email to build rapport and identify needs
- Create personalized video responses using Snapcell to enhance engagement
- Set and confirm appointments with a focus on showroom traffic and conversions
- Maintain consistent follow-up with all prospects using CRM tools
- Work closely with the sales team and managers to ensure seamless handoff and deal progression
- Leverage inventory across the group to match customers with the right vehicle
- Track activity, appointments, and results daily to meet performance targets
- Deliver a professional and energetic customer experience at every touchpoint
What You Bring
- Strong communication skills with confidence on the phone and in digital channels
- A sense of urgency and ability to respond quickly to opportunities
- Sales experience in automotive or other industries is an asset
- Comfort with video communication and digital engagement tools
- Strong organizational skills and CRM discipline
- A competitive mindset with a team-first attitude
- OMVIC certification or willingness to obtain
- Valid driver’s license with a clean record
- Flexibility to work evenings and Saturdays
Training & Career Development
We build careers, not just roles.
Ongoing training in digital communication, lead conversion, and CRM best practices- Proven appointment-setting and follow-up processes
- Daily coaching and support from experienced leadership
- Clear expectations with measurable performance targets
- Opportunity to grow into Sales, BDC Leadership, or Management roles
At Leggat, performance is recognized and advancement is real.
About Leggat Auto Group:
Established in 1922, Leggat Auto Group is a family-owned business with 12 dealerships across Southern Ontario. With over a century of experience, we are committed to providing exceptional automotive experiences to our community. Whether you're looking for your perfect vehicle, service, repairs, or parts, our team of over 600 dedicated employees is here to help you find solutions. At Leggat Auto Group, we value teamwork, passion, and ingenuity, and we are committed to providing a supportive and motivating environment for our employees to grow their careers.
Why Join Leggat Auto Group?
-
Career growth opportunities across 12 Dealerships
-
Drug, Dental and Extended Health Benefits
-
Travel, Life Insurance and AD&D
-
Consult+ Health Employee Assistance Program (EAP)
-
Employee Recognition and Events
-
Employee Pricing on Vehicle Purchases and Parts and Services
-
Goodlife Membership Discounted Corporate Rate
-
Free Parking
-
Leggat Care Foundation, we support the communities in which we live and work
-
We represent 80% of the Car Manufacturer Brands
Additional Information:
Our Company proudly provides equal employment opportunities for all employees and applicants. We welcome and encourage applications from persons with disabilities. Accommodations are available upon request for candidates taking part in any aspect of the selection process.
We do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest!
