Yoplait Liberté Canada is a proudly Canadian and Quebec-based company that brings together passionate teams around iconic brands known for their expertise and the quality of their products, loved by Canadian families for decades.
What we offer:
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Stimulating projects within a company undergoing transformation and growth
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Flexibility: a hybrid, human, and caring work environment
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Recognition of relevant years of experience for vacation calculation
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A comprehensive group insurance plan, 100% employer‑paid, and an Employee Assistance Program (EAP)
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A retirement plan (RRSP and DPSP) with employer contributions (we invest in your future!)
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Enhanced parental leave
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Concrete opportunities for continuous training and skills development
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Modern offices, easily accessible by public transit, in a friendly atmosphere (breakfast, conversations, coffee, restaurant in the same building)
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The pride of contributing to iconic brands that have been part of Canadian households for decades
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The ability to make a real impact: a highly strategic role influencing key decisions
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Growth in an entrepreneurial environment where initiative, boldness, and creativity are valued
The position is based at our downtown Montreal office in a hybrid work model.
Your role:
The Senior OMNI Marketing Manager is responsible for developing and leading Yoplait Liberté Canada’s omni‑marketing strategy to drive consumer conversion and business growth across physical, digital, retailer‑owned, and third‑party touchpoints.
By working closely with brand marketing, commercial strategy, sales, and key retail partners, the Senior OMNI Marketing Manager identifies growth opportunities, builds omni‑marketing capabilities and ways of working, and ensures that consumer‑facing investments work together to support brand objectives, customer priorities, and business performance.
What you will accomplish daily:
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Define and lead the company’s omni‑marketing strategy
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Mobilize, develop, and inspire a high‑performing team
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Set strategic direction, investment priorities, and performance indicators for retail media, retailer‑owned digital ecosystems, e‑commerce activation, retailer consumer platforms, and in‑store activation
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Develop integrated activations and strategic partnerships
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Identify growth opportunities throughout the consumer journey
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Turn consumer data and insights into growth levers
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Define omni‑marketing KPIs and performance metrics
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Create planning processes that align brand marketing, customer marketing, e‑commerce, and sales teams
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Assess the effectiveness of omni‑marketing investments across consumer touchpoints
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Provide strategic leadership, coaching, and development while empowering team members to contribute to strategy development, execution, and results within the broader omni‑marketing framework
What you need to join our team:
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Bachelor’s degree in Business Administration, Marketing, Digital Media, or a related field
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10 years of progressive experience in marketing, shopper marketing, customer marketing, omnichannel marketing, commercial strategy, sales, or related functions (CPG experience is a strong asset)
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At least 5 years of experience in a management role
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Proven experience in developing growth strategies and translating insights into action
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Strong understanding of consumer behavior and omnichannel activation across retail and digital touchpoints
Why join us:
At Yoplait Liberté, we offer a human, inclusive, and respectful work environment where collaboration, flexibility, and development are at the heart of our culture.
Want to be part of a company that has both taste… and purpose?
