As a Retail Sales Representative, you are a strategic thinker who will be responsible for managing all aspects of sales in a professional and efficient manner. To be successful, you are a quick thinker, goal-oriented individual who can prioritize and has the dive to achieve results in a rapidly changing fast paced environment. You are a key player in executing our sales plans through selling, merchandising, shelving and managing distribution in your territory. By optimizing the in-store environment, you will influence consumer purchasing behaviours generating sales.
Job advantages
A competitive salary with opportunities for advancement and career development.
Access to a group insurance plan & a pension plan with employer contributions.
Telemedicine & employee and family assistance programs.
Bonus potential based on personal and company performance.
Company car, gas card, insurance.
Cell phone and internet allowance.
Key activities
Service and manage various stores in the Vancouver area and the Interior region, including all channels of stores.
Sell, merchandise, shelve and manage distribution in established territory.
Execute booking forms issued by Key Account team.
Develop action plans for promotions and new product launches.
Build large displays utilizing point of sale materials to support product launches and promotions.
Identify and execute new business opportunities.
Reach targets set for specific promotions and help your team with overall company retail goals.
Report and manage sales execution on an electronic tablet.
Ensure that products are priced correctly, properly rotated and have valid expiry dates.
Maintain a high level of competitor knowledge including products, pricing, discounts and promotions.
Maintain accurate account records and submit required territory audits/reports.
Develop and maintain excellent relationships with our customers through effective communication.
Required training and experience
Minimum 3-5 years of retail sales experience (preferably in the food and beverage industry).
Motivated junior candidates will also be considered.
University degree in business or marketing preferred.
Proficient in Microsoft Office Suite.
Skills sought
Self-motivated, goal-oriented, strategic thinker.
Positive nature with a drive for sales.
Ability to work in a fast paced, dynamic environment.
Strong analytical and problem-solving skills.
Ability to work under minimal supervision – prioritize, multi-task and stay organized.
Bilingual (French and English) is an asset.
Specific conditions to the position:
Ability to travel occasionally to out-of-town meetings, training and territory coverage.
Must be able to lift 25-30 pounds and occasionally up to 60 pounds.
Possess a valid driver’s license.
Lassonde, all in good taste!
Working at Lassonde is about being involved, giving meaning to your work and doing things right. And that’s because Lassonde takes care of its people. Choosing Lassonde means joining a century-old company founded in Quebec that embodies strong values such as respect and integrity. It also means finding a family spirit at the heart of a North American company, thriving alongside dedicated people and being proud of the tasty, quality products that we offer our clients and consumers. At Lassonde, anything is possible.
Work location
Vancouver, British Columbia, Canada
Published date
April 24, 2026
Type of position
Permanent
Schedule Type
Full-time
Starting salary
$55,000 - $65,000
