Denson Commercial Food Equipment (Denson CFE) is a proudly Canadian, family-owned leader in commercial kitchen equipment and restaurant supplies. For over 35 years, we have served restaurants, healthcare facilities, schools, and hospitality operations across Saskatchewan and Manitoba.
We are expanding our presence in Saskatoon and surrounding areas and are looking for a motivated Territory Sales Representative who understands the foodservice industry and thrives on building long-term relationships.
This role is ideal for someone who enjoys developing business, connecting with operators and chefs, and helping customers build successful kitchens.
About the Role
This is an outside sales role focused on territory development. It requires persistence, relationship-building, and the ability to grow business over longer B2B sales cycles.
You will work with restaurant owners, chefs, contractors, consultants, and institutional buyers to support new builds, renovations, and equipment upgrades.
This is not simply an account management role. We are looking for someone who is excited to actively grow and develop the Saskatoon territory.
Key Responsibilities
- Develop new business opportunities across Saskatoon and surrounding areas
- Build and maintain strong relationships within the foodservice industry
- Grow and support an existing book of accounts
- Quote and close commercial kitchen equipment and supply sales
- Assist customers with kitchen layouts and equipment solutions
- Prospect and network with operators, chefs, consultants, and contractors
- Work with internal teams (Regina and Yorkton branches) to fulfill orders
- Track sales activity and opportunities using CRM tools
- Support receivables follow-up in collaboration with administration
Qualifications
The ideal candidate will bring a strong understanding of the foodservice industry and an ability to build relationships across the sector.
Required:
- B2B sales experience
- Strong knowledge of the foodservice industry
- Proven ability to develop and grow a sales territory
- Experience managing longer B2B sales cycles
- Strong communication and relationship-building skills
- Self-motivated and comfortable working independently
- Valid driver’s license and reliable vehicle
Strong assets:
- Existing network of contacts in the foodservice industry
- Experience selling commercial kitchen equipment or foodservice supplies
- Background in restaurant operations, hospitality, or construction
Compensation & Benefits
- Competitive base salary + commission
- Bonus opportunities tied to company performance
- Vehicle allowance
- Support from experienced inside sales and administrative teams
- Established vendor relationships and strong product lines
- Long-term career growth opportunity
Why Join Denson CFE?
- 35+ years serving the Prairie foodservice industry
- Family-owned company with a strong reputation
- Growing presence in healthcare, education, hospitality, and First Nations sectors
- Canadian-focused supply chain
- Your success directly impacts company growth
We are looking for someone who sees this role as a long-term career opportunity and is committed to building a strong territory over time.
Job Type: Full-time
Application question(s):
- Do you have existing relationships with restaurants, chefs, or foodservice operators?
- Do you have a valid driver’s license?
- Have you previously been responsible for developing and growing a sales territory?
Experience:
- Food industry: 3 years (preferred)
- B2B sales: 1 year (preferred)
Work Location: In person
