Join the Novus Automotive Group at Durham Harley-Davidson!
Why Durham Harley-Davidson?
At Durham Harley-Davidson, we believe our people are our greatest asset. We are committed to creating an environment where employees are empowered to grow, challenge themselves, and deliver unforgettable experiences to our customers.
If you’re a passionate leader who thrives on developing people, improving processes, and achieving outstanding results, we’d love to meet you.
Meet Novus Automotive: In 2024, we launched a forward-thinking dealership brand that encompasses six dealerships across the Durham Region, including Durham Harley-Davidson. We are Novus Automotive, dedicated to reshaping the relationship between dealerships and drivers by crafting seamless experiences that bring peace of mind to the road.
Apply today and help lead the next chapter at Durham Harley-Davidson.
Lead. Inspire. Deliver Results.
Position Overview:
Durham Harley-Davidson is looking for a dynamic, driven, and customer-focused Sales Manager to lead our Sales Department and help drive the dealership to the next level.
This role is much more than managing a sales floor. We are looking for a leader who is passionate about developing people, creating exceptional customer experiences, holding the team accountable, and delivering consistent results.
If you’re an energetic leader who enjoys coaching, building culture, and continuously improving processes, we’d love to hear from you.
Key Responsibilities:
Sales Leadership
- Lead, motivate, and coach the Sales Team to consistently achieve and exceed sales targets.
- Conduct daily sales meetings, one-on-ones, and performance reviews.
- Monitor sales performance, closing ratios, appointments, and follow-up activities.
- Foster a positive, high-performance culture built on accountability and teamwork.
- Recruit, train, mentor, and develop Sales Professionals.
Customer Experience
- Ensure every customer receives an exceptional buying experience from first contact through delivery.
- Monitor and coach the dealership’s Customer Path process.
- Resolve customer concerns promptly and professionally.
- Ensure CRM follow-up standards are consistently met.
- Promote long-term customer relationships and loyalty.
Sales Operations
- Manage new and pre-owned motorcycle inventory alongside dealership leadership.
- Work closely with the General Manager on pricing strategies, inventory management, and reducing aged inventory.
- Monitor daily traffic, appointments, closing percentages, and sales pipeline.
- Ensure all deals are accurate, compliant, and ready for delivery.
- Maintain the dealership's online inventory to the highest standard, ensuring all units are accurately represented with professional photos, detailed descriptions, competitive pricing, and up-to-date information across the dealership website and online marketplaces.
- Regularly audit online listings to ensure inventory is merchandised professionally and reflects the quality of the Durham Harley-Davidson brand.
Collaboration
- Work closely with the Finance, Parts, MotorClothes, Service, and Marketing teams to maximize every sales opportunity.
- Collaborate with the Marketing team to develop and execute sales campaigns, promotions, events, and digital marketing initiatives that drive showroom traffic, leads, and motorcycle sales.
- Promote Chrome Design, Parts & Accessories, F&I products, Rentals, and dealership events throughout the customer journey.
- Ensure smooth communication and accountability between all departments.
- Participate in dealership events, community rides, open houses, and promotional activities.
- Provide regular feedback to the Marketing team on market trends, inventory priorities, customer buying patterns, and opportunities to increase lead generation and sales conversion.
Reporting & Accountability
- Track daily, weekly, and monthly sales performance.
- Monitor key dealership KPIs.
- Present performance updates and action plans during management meetings.
- Drive continuous process improvement.
What We’re Looking For
- Minimum 5 years of dealership sales management experience (automotive, powersports, RV, marine, or similar).
- Valid Ontario G Driver’s and Motorcycle Licence.
- OMVIC is a must.
- Proven ability to coach and develop high-performing sales teams.
- Strong leadership and communication skills.
- Exceptional customer service mindset.
- Strong organizational and time management skills.
- Experience using CRM systems and dealership management software.
- Results-driven with excellent problem-solving abilities.
- Professional appearance and attitude.
Key Performance Indicators (KPIs)
Success in this role will be measured by:
- New & Used Motorcycle Sales
- Gross Profit
- Closing Ratio
- Lead Response Time
- Customer Satisfaction (CXI/CSI)
- Follow-Up Compliance
- CRM Activity
- Parts & Accessories Penetration
- F&I Penetration (working collaboratively with Finance)
- Inventory Turn
- Aged Inventory Reduction
What We Offer
- Paid Time Off: 5 paid personal days, 3 weeks of vacation time (increased to 4 weeks after 5 years and 5 weeks after 10 years), 2 paid volunteer days, 3 paid bereavement days, and 5 paid new parent leave days.
- Comprehensive Benefit Plan: Enrolment in our comprehensive benefit plan starting on day one.
- Competitive Compensation: **Compensation for this role includes a base salary of $70,000, supplemented by a commission structure. Total earnings are performance-driven, offering strong earning potential for high performers.
- 5-day work week.
- Employee pricing on Parts, Accessories, and MotorClothes (following successful completion of probation).
- Ongoing training and professional development.
- Opportunities for career growth within one of Canada’s premier Harley-Davidson dealerships.
- A supportive, team-oriented work environment.
- The opportunity to represent one of the world’s most iconic brands.
We thank you for your interest in employment with Durham Harley-Davidson, however, only applicants selected for an interview will be contacted.
Please note, this posting is intended to fill an existing vacancy within our organization.
Novus Automotive is committed to providing accessible employment practices that are following the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please contact [email protected].
Pay: $100,000.00-$125,000.00 per year
Benefits:
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Vision care
Ability to commute/relocate:
- Oshawa, ON L1J 7A6: reliably commute or plan to relocate before starting work (required)
Experience:
- dealership sales management: 5 years (required)
Licence/Certification:
- OMVIC License (required)
- M2 or M License (required)
- Class G Driver's License (required)
Work Location: In person
