ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers and smartphones.
ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, iF Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2020 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.
Position Overview
ASUS is expanding its commercial business in Canada and is hiring a Business Development Manager, SMB & Commercial End Users to build net-new demand across medium and large business customers.
This role is focused on direct end-user engagement, outbound prospecting, account discovery, opportunity creation, and pipeline development. The BDM will identify organizations with strong commercial PC potential, engage IT and business decision-makers, qualify device refresh opportunities, and create sales-qualified opportunities that can be converted through ASUS channel partners.
This is a hunter role, not a farming or partner management role. The successful candidate must be comfortable building business from scratch, creating account plans, prospecting daily, and driving measurable pipeline growth in a competitive market dominated by established OEM brands.
Key Responsibilities
1. End-User Demand Creation
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Identify and target SMB and commercial end-user accounts across Canada.
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Focus on organizations with meaningful IT hardware potential, including companies with approximately 100+ deployed devices or strong annual IT spend.
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Build outbound campaigns to reach IT managers, directors, finance leaders, operations leaders, and procurement contacts.
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Generate awareness of ASUS commercial products, services, and value proposition.
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Position ASUS as a credible alternative to incumbent PC vendors.
2. Prospecting & Pipeline Development
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Own outbound prospecting activity through cold calls, emails, LinkedIn outreach, events, referrals, and partner introductions.
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Build and manage a pipeline of net-new commercial opportunities.
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Qualify accounts based on device fleet size, refresh cycle, budget, decision process, incumbent vendor, timing, and partner preference.
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Convert leads into sales-qualified opportunities with clear next steps.
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Maintain a disciplined cadence of follow-ups, account mapping, and opportunity progression.
3. Account Discovery & Qualification
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Conduct discovery meetings with end users to understand:
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Current PC fleet and installed base
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Refresh timing and lifecycle strategy
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Current OEM vendor relationship
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IT pain points and business needs
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Procurement process
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Budget cycle
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Partner or reseller preference
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Deployment, service, warranty, and support requirements
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Identify opportunities for notebooks, desktops, workstations, monitors, warranties, services, and accessories where applicable.
4. Channel Handoff & Opportunity Conversion
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Work closely with ASUS Channel Account Managers to route qualified opportunities through the appropriate reseller or VAR.
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Ensure clear handoff of customer requirements, timeline, budget, products, and competitive context.
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Support the CAM and partner during the sales cycle when end-user influence is required.
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Help protect opportunity continuity from discovery to quote to close.
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Avoid channel conflict by respecting ASUS channel strategy while creating direct demand at the end-user level.
5. Strategic Account Development
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Build target account lists by province, industry, company size, and IT spend potential.
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Prioritize accounts with higher probability of near-term refresh or competitive displacement.
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Develop account plans for high-potential SMB and mid-market customers.
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Track progress from first contact to meeting, opportunity, quote, and win/loss.
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Build repeatable playbooks for verticals such as professional services, healthcare, finance, manufacturing, retail, education-adjacent private organizations, and regional enterprise accounts.
6. Salesforce & Reporting Discipline
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Maintain accurate records in Salesforce for all leads, accounts, contacts, opportunities, activities, and next steps.
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Track outbound activity, meetings booked, qualified opportunities, pipeline value, conversion rate, and revenue contribution.
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Provide weekly updates on pipeline creation, account progress, blockers, competitive feedback, and required support.
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Use data to improve targeting, messaging, and conversion.
7. Market & Competitive Intelligence
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Gather customer feedback on ASUS commercial products, pricing, availability, service expectations, and competitive positioning.
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Report insights on Dell, HP, Lenovo, Microsoft, Apple, and other commercial device competitors.
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Identify gaps in ASUS positioning, product readiness, pricing, or partner execution.
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Recommend improvements to campaigns, offers, financing, bundles, and sales enablement.
Key Performance Indicators
The role will be measured on clear sales activity and pipeline creation metrics, including:
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Number of net-new end-user accounts contacted
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Number of qualified discovery meetings booked
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Number of sales-qualified opportunities created
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Pipeline value generated
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Opportunity conversion from lead to meeting
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Opportunity conversion from meeting to quote
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Opportunity conversion from quote to win
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Revenue influenced or closed through channel partners
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Salesforce activity and pipeline hygiene
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Number of strategic target accounts developed
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Competitive displacement opportunities identified
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Partner handoff quality and follow-through
Required Qualifications
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3–8+ years of experience in B2B sales, business development, outbound sales, or commercial account management.
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Proven experience prospecting into SMB, mid-market, or commercial end-user accounts.
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Strong hunter profile with demonstrated success creating net-new pipeline.
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Experience selling or developing opportunities for IT hardware, commercial PCs, endpoints, managed devices, infrastructure, software, SaaS, telecom, or related technology solutions.
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Strong understanding of business IT buying cycles, refresh cycles, procurement processes, and decision-making structures.
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Comfortable engaging IT, procurement, finance, operations, and executive stakeholders.
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Experience using CRM tools, preferably Salesforce.
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Strong communication, presentation, and follow-up discipline.
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Ability to work independently in a build-from-scratch environment.
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Strong business acumen and ability to qualify opportunities based on size, timing, budget, and likelihood to close.
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Ability to travel for customer meetings, partner meetings, and events as needed.
Preferred Qualifications
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Experience in the commercial PC, endpoint, hardware, OEM, VAR, distributor, or IT channel ecosystem.
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Existing knowledge of the Canadian SMB and mid-market landscape.
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Experience working with channel partners or routing opportunities through resellers.
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Understanding of device lifecycle, Windows deployments, Microsoft 365, Intune, ChromeOS, endpoint security, warranty services, and IT asset refresh planning.
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Bilingual English/French is an asset.
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Experience selling against major OEMs such as Dell, HP, Lenovo, Microsoft, or Apple is an asset.
Working Conditions
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Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time
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Travel approximately 30%
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This position is open to candidates based in Toronto and optional in Montreal
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(*Job functions are subject to change at any time)
Application:
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We thank all applicants for their interest, but only selected candidates will be contacted for an interview.
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ASUS is compliant with the Accessibility for Ontarians with Disabilities Act, 2005, and recognizes its obligation to provide accommodation in the job application process to persons with disabilities on request, up to the point of undue hardship. Requests for accommodation should be directed to Human Resources.
The compensation package includes a base salary ranging from $90,000 to $110,000, plus a performance-based bonus.
