About K2 Group
K2 Group is a privately held, fully integrated company that strategically acquires, develops, constructs, and repositions hospitality, petroleum, and real estate assets across Canada and the United States. Our hospitality portfolio includes hotels and restaurants operating under internationally recognized brands, and we are growing. We are looking for a digitally fluent, numbers-driven Marketing Manager to own marketing across our properties and turn strategy into measurable revenue.
The Opportunity
This is a hands-on role for a marketer who lives in the data and knows how to grow revenue across hotels and restaurants. You will own the digital, social, and campaign strategy for our properties — building and executing plans that fill rooms, drive covers, and grow direct revenue, then measuring every dollar against clear KPIs. You will also bring a modern toolkit: we want someone who actively uses AI tools to work faster and smarter, from content and creative to analysis and reporting. If you are equal parts creative and analytical and want ownership of marketing for a growing hospitality group, this is for you.
This role starts as a part-time position. For the right candidate who delivers measurable results, it will grow into a full-time role with expanded responsibility and compensation. It's a real opportunity to prove your impact and build the position around your success.
What You'll Do
- Develop and execute integrated marketing strategies, campaigns, and tactics that drive measurable revenue across hotels and restaurants.
- Own digital marketing end to end — paid search, paid social, display, metasearch, SEO, email, and the property websites — with a relentless focus on ROI and conversion.
- Build, launch, and manage PPC campaigns hands-on (Google Ads, Meta, and other paid channels) — keyword and audience targeting, bidding, A/B testing, and ongoing optimization.
- Create marketing content and ad creative — copy, graphics, photo/video, and ad assets — for digital, social, and campaign use, leveraging AI tools to produce quickly and at quality.
- Lead social media strategy and execution across all properties: content calendars, community management, influencer/UGC partnerships, and brand consistency.
- Set, track, and report on KPIs — revenue, ROAS, cost per acquisition, direct booking share, website conversion, email performance, and social engagement — and optimize continuously based on the numbers.
- Use AI tools to accelerate content creation, creative production, copywriting, audience analysis, reporting, and campaign optimization.
- Manage the marketing budget across properties, allocating spend to the highest-return channels and campaigns.
- Plan and execute promotions, packages, seasonal campaigns, and restaurant/event marketing in partnership with operations and sales.
- Manage online reputation and review platforms (Google, TripAdvisor, OTA listings, social) to protect and grow the brand.
- Oversee brand consistency and compliance with franchise/brand standards across all marketing channels and assets.
- Manage relationships with agencies, freelancers, and vendors, and hold them accountable to performance.
- Analyze market trends, competitor activity, and campaign data to identify new revenue opportunities and present recommendations to leadership.
What You Bring
- 5+ years of marketing experience, with proven experience marketing hotels and restaurants (hospitality group, hotel ownership/management company, or multi-unit restaurant background preferred).
- Strong digital marketing expertise — paid media, SEO, email, web, and metasearch — with a track record of campaigns that drove measurable revenue.
- Hands-on PPC experience building and managing campaigns in Google Ads and Meta Ads Manager, with proven ability to optimize for ROI.
- Demonstrated experience creating content and ad creative — copywriting, graphic design, and basic photo/video editing — for social and paid campaigns.
- Deep social media skills across major platforms, from strategy through hands-on execution.
- A genuinely numbers- and KPI-driven mindset: comfortable in analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager) and confident building and reporting on performance dashboards.
- Strong working knowledge of AI tools and how to apply them to marketing workflows for speed, quality, and insight.
- Excellent writing, creative judgment, and project management skills, with the ability to run multiple campaigns and properties at once.
- Experience managing budgets and proving return on marketing spend.
- A degree or diploma in Marketing, Communications, Business, or a related field is preferred.
- Valid driver's license and willingness to travel to properties as needed.
- Flexibility to work occasional evenings, weekends, and holidays around campaign and event needs.
Why K2 Group
- Ownership of marketing for a growing, diversified portfolio across Canada and the USA.
- A data-forward culture where your results are visible and rewarded.
- Competitive base salary plus a performance-based incentive tied to the revenue you help drive.
Pay: From $25.00 per hour
Work Location: Hybrid remote in Mississauga, ON L4W 4V9
