An Important Note about Wayfair's In-Office: Please note that this is a hybrid role based in Seattle, WA and will require you to work in the office on Tuesdays, Wednesdays, and Thursdays.
Customer Technology at Wayfair is responsible for creating seamless, inspiring, and high-converting shopping experiences across our app and web platforms. As the Senior Product Manager, Activation, you will own critical upper-funnel customer journeys, including our Homepage and our top marketing landing experiences, representing over 50% of Wayfair’s landing sessions. You’ll help engage and route millions of customers with the goal of efficiently converting new and returning traffic into engaged, purchasing customers through compelling discovery and personalized content.
In this role, you will serve as an individual contributor with senior-level scope and influence. You will define the vision, strategy, and roadmap for how we leverage our top traffic entry points across platforms to drive inspiration, product discovery, and engagement, partnering closely with Marketing, Recommendations, Content Platforms, and Merchandising/Category business teams to deliver engaging, scalable experiences that balance customer delight and business outcomes. We're also thinking ahead. As AI increasingly shapes how customers shop — through agents, assistants, and smarter interfaces — upper-funnel surfaces will need to evolve. We want someone who's paying attention to that horizon, not just optimizing for today.
Own the end-to-end product strategy and roadmap for upper-funnel experiences across Homepage and key marketing landing experiences on both app and web, ensuring they efficiently convert traffic into engaged, high-intent shoppers.
Develop a deep understanding of customer behaviors, needs, and motivations in early-browse and repeat journeys, using qualitative insights and quantitative data to identify opportunities and prioritize bets.
Define clear problem statements, success metrics, and hypotheses for your domain, and lead the team in executing against them through iterative development and experimentation.
Partner closely with engineering, design, analytics, Discovery/Recs, Content Platforms, and other cross-functional stakeholders to discover, refine, and deliver impactful features and optimizations that improve engagement, conversion and marketing spend efficiency across landing surfaces.
Lead discovery and ideation for new customer experiences that improve content relevance, navigation, personalization, and deal presentation at the top of the funnel. Simultaneously, help our recognized repeat users pick up where they left off and complete their purchase.
Translate complex problems and opportunities into simple, actionable product requirements and user stories, maintaining a clear, prioritized backlog for your domain.
Drive alignment with senior stakeholders through clear communication of strategy, trade-offs, and performance, using data and customer insight to influence decisions.
Establish and track key performance indicators (e.g., click-through, engagement depth, add-to-cart rate, conversion, revenue) and continuously optimize experiences to meet or exceed targets.
Ensure high-quality execution by proactively managing dependencies, risks, and timelines, and by providing clear context and direction to your cross-functional partners.
Champion best practices in experimentation, measurement, and learning to inform future roadmap decisions.
7+ years of product management experience building and optimizing consumer-facing digital products, with increasing levels of scope and ownership.
Demonstrated success owning a customer journey or surface that directly impacts traffic conversion, customer engagement, or revenue in a web and/or app environment.
Strong customer empathy and a track record of turning user insights and data into impactful product experiences, especially in discovery, browse, and shopping journeys.
Ability to break down ambiguous, complex problems into clear product strategies, prioritize ruthlessly, and execute iteratively.
Experience working with cross-functional teams (engineering, design/UX, analytics, marketing/merchandising) to deliver high-quality products at pace.
Comfort with data: defining metrics and KPIs, partnering with analytics to understand performance, and making decisions grounded in experimentation and measurement.
Excellent written and verbal communication skills, with the ability to clearly articulate product strategy, trade-offs, and rationale to both technical and non-technical audiences.
Proven ability to influence without authority and drive alignment across stakeholders at multiple levels of the organization.
Bachelor’s degree or equivalent practical experience.
Experience in e-commerce, marketplaces, or other high-scale consumer businesses where traffic efficiency and conversion optimization are critical.
Background working on upper-funnel or growth-focused product areas such as homepage, landing pages, browse/search, or promotional/deals experiences.
Familiarity with modern experimentation platforms and practices (e.g., A/B testing, multivariate testing) and using them to guide roadmap decisions.
Experience with native mobile app product development and platform-specific considerations (iOS/Android) in addition to web.
Passion for great customer experiences and a strong product sense for intuitive, engaging, and performant interfaces.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].
