Position: Commercial Strategy Manager
Position reports to: Marketing Director
ABOUT GREENSTONE
Greenstone Meats is a leading North American producer and marketer of premium grass-fed proteins (lamb, beef, venison). With a portfolio spanning owned brands and private label programs across retail and foodservice, we partner with some of the most recognized retailers in Canada and the United States. As we accelerate our transition to a demand-led growth model, we are building a marketing and commercial capability that matches our ambition.
THE OPPORTUNITY
This is a newly created role at Greenstone Meats and a deliberate evolution of how we think about commercial intelligence and sales partnership.
We are not looking for an analyst or someone to build and release monthly reports. We are looking for a commercially minded strategist who sits at the intersection of data, customer relationships, and marketing execution. Someone who can make our sales team smarter, sharper, and more effective in front of every key account.
The Commercial Strategy Manager is the connective tissue between Marketing, Sales, and our retail and foodservice customers. You will translate consumer and category intelligence into tools Sales can use, identify white space opportunities before competitors do, and be the strategic marketing partner to the retail customer teams driving our private label portfolio.
If you have spent your career turning data into decisions and making commercial teams more effective, let’s talk.
WHAT YOU WILL DO - Commercial Intelligence and Sales Enablement
- Translate Circana, Nielsen, retailer POS, and consumer research into short, sharp, commercially actionable tools.
- Partner with the Sales team to build customer-specific intelligence packages for key account meetings, category reviews, and Joint Business Partner (JBP) conversations.
- Develop performance intelligence infrastructure across brands, SKUs, and key accounts, giving the business a clear, ongoing view of how we are performing, why and what steps to take to address the findings.
- Identify white space opportunities in grass-fed meat, and emerging consumer segments across retail and foodservice channels.
- Support both retail and foodservice Sales with market intelligence calibrated to how each channel operates.
Private Label Commercial Partnership
- Be the marketing counterpart to retail customer marketing teams for our private label programs. This part of our business requires genuine commercial partnership, not just a supply relationship.
- Bring category intelligence, consumer insights, and shopper data to the table in customer conversations, helping retailers grow their private label meat programs with Greenstone Meats as the preferred partner.
- Develop private label program recommendations grounded in category data and consumer understanding, moving from reactive supplier to proactive commercial partner.
- Work with Sales to build the commercial case for private label program expansions, new SKU introductions, and promotional investment.
Consumer and Shopper Insights
- Lead the consumer insights agenda for the North American business.
- Translate consumer and shopper findings into actionable commercial recommendations that inform brand strategy, sales programs, and innovation decisions.
- Ensure consumer understanding is embedded in commercial decision-making, not sitting in a deck, but actively shaping how we go to market.
- Partner with the Marketing Specialists in Canada and the US to apply consumer insight to brand execution and customer-facing tools.
Cross-Functional Commercial Leadership
- Serve as the commercial intelligence hub for the Marketing and Sales functions; the person who connects data, consumer understanding, and market dynamics into a coherent commercial point of view.
- Participate in JBP planning and customer strategy conversations alongside Sales, providing the market and consumer context that strengthens the commercial negotiation.
- Contribute to the annual marketing and commercial planning process with insight-driven strategic recommendations.
- Build repeatable systems and tools that improve the speed and quality of commercial decision-making across the organization.
WHAT SUCCESS LOOKS LIKE IN YEAR ONE
- Sales walks into every key account meeting with a data-backed, commercially relevant story they could not have built without you.
- Our private label retail partners see Greenstone Meats as a category growth partner, not just a supplier.
- The grass-fed growth strategy is grounded in consumer evidence and commercially executable.
- White space opportunities are identified and acted on before competitors find them.
- Insights are fully integrated into how the commercial team operates every day.
WHAT ARE WE LOOKING FOR - Experience and Background
- 6 to 8 years of experience in a commercial, insights, or strategy role within CPG, food, or protein industries.
- Background that straddles sales strategy and marketing is required. Experience at a Nielsen, IRI, Circana, or similar insights organization is strongly preferred, as is category management at a CPG company.
- Demonstrated experience translating syndicated data and consumer research into commercial recommendations that drove measurable business outcomes.
- Experience working directly with retail or foodservice customers in a commercial or customer marketing capacity.
- Exposure to private label commercial dynamics is a strong asset.
- Experience in both Canadian and US retail markets is preferred.
Skills and Capabilities
- Commercially fluent: you think in terms of revenue, margin, and customer value, not just data and analysis.
- A distiller, not an elaborator: you make complex information simple and actionable, not more comprehensive.
- A genuine partner to Sales: you understand how sales teams operate, what they need in front of a buyer, and how to make their job easier.
- Proficient with syndicated data platforms: Circana, Nielsen, Homescan, Numerator, and able to build performance views independently.
- Strong communicator who can present to senior leadership and sales teams with equal clarity and confidence.
- Collaborative and coachable: you build alignment across functions, adapt your approach based on feedback, and make the team around you better.
WHY GREENSTONE MEATS
- You will be part of building something. This is a newly created role in the marketing function that is evolving from tactical support to strategic commercial partner.
- You will have direct access to leadership and real influence on commercial strategy from day one.
- You will work across two of the most dynamic and fast-growing protein categories in North America, grass-fed beef and premium lamb.
- You will be the connective tissue between data, marketing, and sales in a company that is serious about becoming market-led.
- Competitive compensation, benefits and pension plan, and a team that values commercial thinking and genuine collaboration.
Salary range: $115,000 - $130,000
- Eligible for discretionary bonus
- Competitive employer-paid pension plan upon eligibility
- 100% company paid Medical/Dental/Vision/Basic Life Insurance and Long Term disability benefits
- Costco membership provided upon eligibility
- Employee incentive program for discounted meat purchases
- Free Parking
For information about the company, go to www.Greenstonemeatscompany.com (http://www.thelambcompany.com/)
Only qualified candidates will be contacted for an interview.
For information about the company, go to www.greenstonemeats.com
Greenstone Meats confirms that the position represents a current vacancy within our organization.
- At Greenstone Meats, we are committed to a fair, transparent, and inclusive hiring process. As part of our recruitment process, we use artificial intelligence (AI) tools to assist with screening and evaluating applicants as a first step. These tools support our efforts to make consistent and equitable hiring decisions.
- Only qualified candidates will be contacted for an interview. All applicants will be notified once the position has been filled.
Preferred
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Bachelor's degree or better in Marketing
Preferred
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Business Intelligence
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Conflict Mgt-Negotiate,Mediate,Resolve
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Planning and forecasting
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Teamwork-Collaboration
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Critical Thinking-Analyize&Synthesize
