Social Media Manager / Content Lead
Barn Angels Composting Inc.
Location: Georgetown, Ontario and surrounding areas
Job Type: Full-time or contract opportunity
Compensation: Competitive, based on experience, portfolio, and proven results
Overview
Barn Angels Composting Inc. is seeking a dynamic, creative, and highly motivated Social Media Manager / Content Lead to elevate our brand’s online presence across multiple platforms.
This is not a basic posting position. We are looking for someone who can lead our social media direction, create a strong online strategy, capture real content, build brand awareness, and help tell the Barn Angels story in a powerful, respectful, and professional way.
The ideal candidate will have a strong background in social media management, digital marketing, content creation, video production, graphic design, storytelling, and audience engagement. We are looking for someone with proven strategies, strong creative instincts, and a portfolio that shows real results.
Barn Angels is a unique company working in sustainable animal aftercare, composting, conservation, and environmental impact. The right person must be able to understand the sensitive nature of our work and create content that is meaningful, emotional, educational, professional, and memorable.
We want someone who can live and breathe the Barn Angels brand, get boots on the ground, capture videos and photos, and help us build a strong and trusted online presence.
Position Overview
The Social Media Manager / Content Lead will be responsible for managing and growing Barn Angels’ online presence across platforms such as Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant channels.
This role requires someone who can develop strategy, create content, film and edit videos, manage campaigns, write strong captions, monitor performance, and bring forward new ideas to help grow the company’s public image.
The successful candidate should be confident working independently, but also able to work closely with ownership, staff, and leadership to find meaningful content opportunities within the business.
Key Responsibilities
- Develop and execute a comprehensive social media strategy aligned with Barn Angels’ company goals, brand voice, and long-term growth.
- Manage and grow Barn Angels’ online presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms.
- Create, curate, schedule, and publish engaging content, including videos, reels, graphics, educational posts, stories, campaigns, and brand awareness content.
- Capture photo and video content in the field, at company locations, during events, with staff, and during appropriate day-to-day operations.
- Get boots on the ground to find and capture real content that tells the Barn Angels story.
- Create and edit short-form videos, reels, TikToks, stories, and promotional content.
- Develop content calendars, campaign plans, launch strategies, and ongoing posting schedules.
- Write captions and messaging that are professional, emotional, educational, and aligned with the Barn Angels brand.
- Lead content direction and help guide staff when content opportunities arise.
- Manage social media advertising campaigns, including Facebook and Instagram ads when required.
- Use analytics tools such as Meta Business Suite, Google Analytics, Hootsuite, Buffer, or similar platforms to monitor performance and improve strategy.
- Track engagement, reach, campaign performance, audience growth, website traffic, and other key metrics.
- Prepare reports and insights to help guide future marketing decisions.
- Conduct keyword research and use SEO best practices to improve organic reach where appropriate.
- Monitor trends, competitor activity, and industry opportunities to bring forward fresh content ideas.
- Engage with followers by responding to comments and messages in a timely and professional manner.
- Proofread all content for accuracy, tone, spelling, grammar, and brand consistency before publishing.
- Support brand reputation, public trust, and community engagement through strong online communication.
- Help Barn Angels build a heavy online presence and become widely recognized as a leader in sustainable animal aftercare.
Required Experience
Applicants should have proven experience in:
- Social media management
- Digital marketing
- Content strategy
- Video creation and editing
- Short-form video content, including reels and TikToks
- Facebook, Instagram, TikTok, LinkedIn, and YouTube
- Paid social media advertising
- Brand storytelling
- Caption writing and public messaging
- Content calendars and campaign planning
- Analytics and performance tracking
- SEO, keyword research, and content optimization
- Graphic design or branded visual content
- Building online engagement and brand awareness
- Creating content that sells without feeling fake or forced
- Working with sensitive, emotional, or meaningful subject matter
Skills and Qualifications
The successful candidate should have:
- A strong portfolio showing previous social media work, campaigns, videos, graphics, or account growth.
- Proven experience managing social media accounts for a business, organization, or public-facing brand.
- Strong video, photo, and editing skills.
- Experience using tools such as Meta Business Suite, Canva, Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, Hootsuite, Buffer, Google Analytics, CapCut, or similar platforms.
- Strong writing, proofreading, and communication skills.
- The ability to create professional, polished, and emotionally engaging content.
- The ability to analyze data and adjust strategy based on performance.
- Strong organization and planning skills.
- Confidence working independently and taking ownership of the role.
- A professional understanding of brand voice, tone, and public image.
- The ability to work with leadership, staff, vendors, partners, and the public.
- Comfort handling sensitive topics with respect, maturity, and care.
- Creativity, drive, and the ability to bring forward new ideas.
Strong Assets
Experience in any of the following industries would be considered a strong asset:
- Animal care
- Veterinary services
- Agriculture
- Farming
- Equine industry
- Environmental services
- Composting
- Conservation or sustainability
- Funeral services
- Death care
- Memorial services
- Grief support
- Non-profit or community impact work
- Emergency response
- Sensitive service industries
Experience with death care, grief-based services, animal loss, memorial content, or emotionally sensitive industries would be especially valuable.
Portfolio Requirement
Applicants must provide a portfolio or examples of previous work.
This may include:
- Social media accounts previously managed
- Reels, TikToks, YouTube Shorts, or other short-form videos
- Campaign examples
- Graphics or branded posts
- Writing samples or captions
- Analytics showing account growth or engagement
- Examples of content strategy or campaign planning
- Paid advertising examples or campaign results
Compensation
This is a serious role for someone who can help lead and grow the Barn Angels brand.
Compensation will be competitive and based on experience, portfolio, proven results, and the applicant’s ability to take ownership of the position.
Schedule
- Full-time or contract opportunity available
- Flexible schedule may be required based on content needs, events, launches, and field opportunities
- Some travel to Barn Angels locations, job sites, events, or partner locations may be required
How to Apply
Please send your resume, portfolio, examples of previous work, and a short introduction explaining why you would be the right person to help grow the Barn Angels brand.
Email applications to:
[email protected]
Barn Angels Composting Inc.
Honouring Life Through Sustainable Aftercare
Pay: From $48,000.00 per year
Work Location: In person
