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Je souhaite recevoir la dernière alerte emploi pour les postes de ce type : marketing et communication (toronto, on)

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Digital Marketing Specialist

GES Canada Limited -
Toronto, ON

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Détails du poste

Temps plein
De 65 000 $ à 72 000 $ par an

Profil recherché

Bilingue
Français
Marketing par courriel
Marketing
Recherche de mots clés
Anglais
Conception graphique
Baccalauréat
Marketing digital
SEO
Communication
Google Ads
Google Analytics
Compétences en communication
Marketing

Description complète du poste

GES, Global Experience Specialists, is a global exhibition services company with a legacy spanning over 90 years and teams throughout North America, Europe and the Middle East. We create some of the most influential exhibitions in the world – think international medical symposiums, industry leading exhibitions for technology, manufacturing that help communities meet, educate and move their mission forward. From initial strategy to show-stopping audio visual, accommodations to award winning creative – and every detail in between – we create shows that propel commerce, education and community!

Our mission is to deliver extraordinary exhibition experiences through simple, user-friendly services and best-in-class execution.

Job Summary
GES is seeking to add a newly created position for a highly motivated, results‑driven Digital Marketing Specialist to support our Canadian marketing efforts across digital channels. This role will focus on content development and campaign execution for the GES Canada and ShowTech websites, while supporting Canadian sales teams, in‑house venue programs, and national campaigns.

The ideal candidate brings a strong digital marketing foundation, experience in B2B and/or the trade show and events industry, and the ability to collaborate cross‑functionally in a fast‑paced, deadline‑driven environment. Bilingual English/French capability is strongly preferred.

Duties

Execute Digital Marketing Strategies (Canada Focus)
Plan and execute digital marketing campaigns supporting GES Canada, ShowTech, and in‑house venue services

Content & Web Management

Own and manage content for the GES Canada and ShowTech websites
Create and publish webpages, landing pages, and campaign content aligned with marketing and sales priorities
Develop case stories, client highlights, and venue‑specific content
Collaborate with internal teams to ensure content accuracy, consistency, and brand alignment

Social Media Management

Create and manage social content supporting Canadian initiatives and campaigns
Execute social strategies to increase awareness, engagement, and traffic
Monitor channels for engagement, mentions, and insights
Schedule and manage photo and video shoots.

Website Optimization & SEO

Optimize website content for search performance and user experience
Conduct keyword research and implement SEO best practices
Analyze website traffic and user behavior to drive continuous improvement

Paid & Digital Advertising

Develop and manage paid media campaigns (Google Ads, social platforms, etc.)
Monitor performance, optimize budgets, and improve ROI
Track and analyze key metrics to assess campaign effectiveness

Email Marketing

Create and execute email marketing campaigns supporting Canadian audiences
Segment lists, personalize messaging, and nurture leads
Monitor performance and optimize for engagement and conversion

Reporting & Analytics

Track KPIs and measure campaign performance across channels
Produce regular reports and actionable insights for stakeholders
Use data to inform decisions and optimize future campaigns

Qualifications

Education
Bachelor’s degree in Marketing, Communications, or a related field

Experience

2+ years of digital marketing experience
B2B marketing experience required
Trade show, exhibitions, events, or venue industry experience strongly preferred

Skills

Strong understanding of digital marketing best practices
Hands‑on experience with SEO, SEM, social media, email, and content marketing
Proficiency in Google Analytics and marketing analytics tools
Experience with marketing automation platforms
Strong written and verbal communication skills
Design sensibility; experience with graphic design and video editing tools preferred
Highly organized, analytical, and able to manage multiple projects independently

Additional Requirements

Must reside in Canada
Preference for candidates based in Toronto, but open to other locations
Bilingual English/French strongly preferred
Google Ads, Analytics, or related certifications considered an asset

If you think you have what it takes, submit your resume to [email protected] and write Digital Marketing Specialist in the subject line of your email.

Pay: $65,000.00-$72,000.00 per year

Benefits:

Casual dress
Company events
Company pension
Dental care
Disability insurance
Employee assistance program
Extended health care
Flexible schedule
Life insurance
Mileage reimbursement
On-site parking
Paid time off
Tuition reimbursement
Vision care
Work from home

Application question(s):

Are you willing to commute across the GTA to multiple facilities to capture your content?
Do you have any experience working within the trade show industry ?
Are you willing to travel across Canada to various shows and events to capture your content?
If you speak French, how would you rate your written French language skills? (1 = barely, 10 = native)
Do you have hands on experience with SEO, SEM, social media, email, and content marketing?
In your past experience, have you developed and managed paid media campaigns (Google Ads, social platforms, etc.)?
In your past experience, did you create and execute email marketing campaigns supporting Canadian audiences?
In your past experience, how did you track KPIs and measure campaign performance across channels?
In your past experience, did you produce regular reports and actionable insights for stakeholders?

Education:

Bachelor's Degree (preferred)

Experience:

Digital marketing: 2 years (required)

Language:

French (preferred)

Work Location: Hybrid remote in Toronto, ON (Toronto District)

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Je souhaite recevoir la dernière alerte emploi pour les postes de ce type : marketing et communication (toronto, on)

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