National Sales Manager – Western Canada (Applications by June 8th, 2026)
Location: Western Canada (Calgary or Vancouver - Delta office)
Reporting To: Director, Sales
Grade: 10
About Us:
Welcome to Lactalis Canada! We’re proud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time. As part of Lactalis Group, the world’s leading dairy company, we remain focused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.
Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more!
About the opportunity:
The National Account Manager is accountable and responsible for managing all aspects of the business relationship including negotiating category agreements, pricing / data integrity, and communication with the field sales team on branded and private label products for a national customer.
The attributes we are looking for:
- · Build and the oversee the execution of national sales strategies for Lactalis categories that maximize volume, profitability and share results across Canada.
- · Provide advice and guidance in the development of the Lactalis and the customer’s Annual Business Plans for branded & private label by validating future trade strategies and identifying opportunities and potential risk. Ensure follow-up of the strategic execution and achievement of agreed upon the Plan
- · Growing and establishing robust relationships with customers at the senior level to ensure success of execution plans, develop product segments, and increase the value proposition of the business.
- · Lead the resolution of issues that may be escalated beyond the Key Account Manager level and liaise with internal departments where applicable.
- · As owners of the P&L for their customer groups, monitor financial results and consumer consumption data /market analysis. Make recommendations to customize strategic plans based on what’s working and what challenges exist to drive opportunities, mitigate risk, and maximize resources (e.g. marketing methods, managing product mixes) to achieve agreed targets.
- · Present category reviews to National Buying office/ Central Procurement at time of business reviews or launch of new product by analyzing internal, customer specific and market data. Develop presentations and include input from cross-functional team members for presentations. Identify issues and opportunities to further develop Lactalis business results
- · Implement price increases by coordinating information with Lactalis Trade marketing and Key Account Managers and submitting to National Buying office. Act as liaison between customer and Trade Marketing to finalize price.
- · Accountable for all customer forecasting, deductions and KPI initiatives through the support of direct and indirect cross functional teams.
- · Act as liaison between the customer’s National Buying office and Lactalis sales team (i.e. Regional Sales Managers, and Field Representatives) to communicate information/data (e.g. pricing, product codes) and issues
- · Negotiate product category agreements with the customer’s National Buying and Procurement office as required. This includes conducting category reviews, developing formal financial proposals, interaction with Lactalis Regional Sales Managers/Key Account Managers, recommending pricing strategy and obtaining agreement from Trade Marketing, Marketing and Finance.
- · Lead in establishing Lactalis as a preferred supplier in assigned categories on a national basis by negotiating agreements either as preferred or exclusive based on the opportunity and corporate priorities and maximize the Lactalis portfolio availability within the customer.
- · Work with the Private Label team to develop new and existing private label products for customers. This includes negotiating price, product type, formula, and coordinating information and needs between trade marketing and the customer, coordinating packaging development and packaging transition, implementing price increases and following up on price discrepancies.
- · Lead and motivate an engaged team through activities such as recruitment, coaching and development, effective performance reviews, providing ongoing feedback, determining training and development needs, establishing goals and priorities, and providing clear direction aligned to strategic priorities. Contribute to growing employee engagement and recommending action plans to increase overall sales team engagement
- What you will bring:
- · Ability to maintain effective interpersonal relationships.
- · Ability to communicate effectively in both oral and written form.
- · Ability to handle difficult and stressful situations with professional composure.
- · Ability to exercise sound judgment in making critical decisions.
- · Ability to recognize, analyze, and solve a variety of problems.
- · Ability to work effectively in a cross-functional team environment.
- · Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- · Skill in monitoring/assessing the performance of self, other individuals, or organizations to make improvements or take corrective action.
What Lactalis will offer:
Lactalis Canada believes in rewarding its people with the following comprehensive benefits package and perks:
- A Competitive Base Salary
- Company Vehicle or Car Allowance
- A Performance-Based Bonus System
- 4 Weeks of Vacation
- Benefits starting day 1
- A Pension Program with an Employer Match at 100% of up to 6%
- Tuition reimbursement plan of up to $3,000/year
- A Volunteer Day to give back to your community
- Learning and Development opportunities
- A commitment to internal career advancement with potential for international mobility
Our ESG commitment:
Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do.
At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world.
Our commitment to DEI:
Fuel Our Culture with Your Uniqueness! Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities. We apply an equal access to employment program and invite women, aboriginal people, visible minorities, and people with disabilities to apply.
Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.
Note: Lactalis Canada does not conduct credit or background checks through LinkedIn. If required, we'll contact you after signing a Job Offer.
Compensation:
As part of our commitment to fairness, trust, and transparency and our ambition to be an Employer of Choice, the base salary range for this position is $111,400 – $139,200+
Please note: Along with a comprehensive Total Rewards package, your actual base salary will be fair, competitive, and be based on your skills, experience, and qualifications.
Pay: From $111,000.00 per year
Work Location: Hybrid remote in Delta, BC V4G 1K7
