About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Join the award-winning team at Four Seasons Resort and Residences Whistler, honored as the #1 Resort in Canada by Condé Nast Traveler and recipient of Two MICHELIN Keys – a prestigious recognition of exceptional hospitality. We are also proud to be home to Canada’s Best Resort Spa 2024 (World Spa Awards), a reflection of our dedication to thoughtful, elevated guest experiences. At Four Seasons Whistler, we turn moments into memories – not only for our guests, but for our employees too. Grounded in our core values of teamwork, service excellence, and integrity, we foster a culture where thoughtful service and genuine connection create unforgettable experiences every day. Nestled at the base of Blackcomb mountain and steps away from the Upper Village, our alpine retreat has just unveiled a new chapter of modern mountain luxury following recent renovations. Each of our spacious rooms and suites features a cozy fireplace, and nearly all include private balconies with breathtaking views – blending refined comfort with the natural beauty of British Columbia. Our culinary destinations offer equally distinctive experiences. Braidwood Tavern captures the spirit of après with playful craft cocktails and intimate seafood-inspired dinners in a warm, welcoming setting. SIDECUT Steakhouse, Whistler's most premium dining destination, is celebrated for its rare cuts like olive-fed wagyu, decadent seafood towers, and elevated tasting experiences that showcase the best of land and sea. Whether you’re delivering heartfelt service or curating unforgettable stays, you’ll be part of a passionate team at a property that continues to set the standard in luxury mountain hospitality.
About the Role
This role is instrumental in increasing awareness and shaping the perception of Whistler’s premier luxury mountain retreat, including its prestigious culinary offerings, award-winning spa and wellness, exclusive Residence Rentals, and immersive mountain lifestyle experiences.
The Director will be responsible for overseeing Public Relations, Digital Media inclusive of Social Media, Paid Media, and Marketing Communications strategies, ensuring alignment with Four Seasons' brand positioning. Through innovative storytelling and resort-led experiences, this individual will enhance the resort’s presence across key media and digital channels while driving guest engagement and revenue.
As a key brand ambassador, the Director will represent Four Seasons Resort Whistler in media and industry activations, cultivate relationships with journalists and influencers, and secure top-tier coverage across travel, luxury, and lifestyle publications.
Reporting to the Commercial Director, this role will lead a dynamic Marketing team, ensuring a cohesive and results-driven communications strategy.
If you are a visionary leader, strategic thinker, and creative storyteller with a passion for luxury hospitality and destination marketing, this is the role for you.
What You'll Do
Public Relations and Communications
Develop and execute a year-round, integrated Public Relations and Communications Plan aligned with business objectives and brand positioning.
Drive media relations by identifying target publications, pitching compelling storylines, securing media coverage, and coordinating press visits.
Oversee the development and distribution of press releases, ensuring engagement on the Four Seasons Press Room and other media platforms.
Maintain a high-quality image and video library that showcases the resort and its offerings.
Lead the creation of story starters and team bios to generate engagement and enhance media outreach.
Proactively develop unique resort, culinary, and destination experiences to strengthen Four Seasons Resort Whistler’s positioning, including strategic brand collaborations.
Execute PR strategies for Food & Beverage outlets, ensuring maximum exposure for the resort’s F&B activations
Represent the Public Relations and Communications team in resort meetings and key industry events.
Engage with Tourism Whistler, Destination Canada, and other tourism boards to drive awareness and collaboration.
Monitor and analyze PR performance metrics and provide strategic recommendations for continuous improvement.
Benchmark the resort’s media positioning against local, national, and global luxury competitors to identify new opportunities.
Brand Management
Ensure brand consistency across all visual and written communications.
Oversee the design and production of resort marketing collateral, seasonal brochures, and promotional materials.
Co-manage photo and video shoots, ensuring assets align with brand storytelling.
Support Sales, Catering, and Reservations teams by auditing sales materials and ensuring alignment with the resort’s positioning.
Digital Marketing & Social Media
Lead and direct the execution of content strategies across social and digital platforms.
Oversee the hotel’s digital communications strategy, ensuring it supports PR and business objectives.
Drive engagement through innovative content creation, influencer collaborations, and digital storytelling.
Social media campaigns and strategies.
Collaborate with brand agencies in paid media and SEO on strategies and tactics to drive business performance across key revenue centres.
What You Bring
Minimum 3 years of leadership experience in PR, communications, and/or digital marketing, preferably within luxury hospitality, travel, or lifestyle industries.
Exceptional storytelling, writing, and presentation skills with a creative, brand-centric approach.
Leadership skills.
Strong media relations experience, with an established network in travel, luxury, and lifestyle media.
A keen eye for aesthetics, ensuring high-quality content creation.
Ability to source and execute on-brand activations and collaborations, particularly in the culinary, wellness, and adventure tourism space.
Strong organizational skills with the ability to manage multiple projects and meet deadlines.
Experience managing third-party agencies, influencers, and vendors.
Knowledge in paid media and SEO.
What We Offer
Salary Range: $100,000 to $115,000 (inclusive of a housing allowance)
Winter Leisure Pass; ski pass or leisure benefit
Use of the Fitness Facility
Medical, Dental and Sick leave coverage
Clothing Allowance and Dry Cleaning Services
Employee Travel Program; complimentary and reduced rates at other Four Seasons properties
Excellent Training and Development opportunities
Complimentary meal per shift in our employee dining room
Employee Recognition Programs
Schedule & Hours:
As our hotel is open 24/7, 365 days a year, we expect our Director of Public Relations and Marketing to be flexible in working mornings, evenings, weekends, and holidays.
Please note that due to the large number of responses we receive, only candidates being considered for the above position will be contacted for an interview.
Learn more about what it’s like to work for Four Seasons:
http://fourseasons.com/careers
https://www.linkedin.com/company/four-seasons-hotels-and-resorts
Learn more about Four Seasons Resort Whistler on Social Media:
Instagram: @FSWhistler
Facebook: https://www.facebook.com/FourSeasonsResortWhistler/
We look forward to receiving your application!
- Our organization is an equal-opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. We do not discriminate on the basis of gender, ethnicity, religion, sexual orientation, age, disability or any other basis protected under provincial or federal laws.
