Overview
We are seeking a dynamic, strategic, and highly versatile Brand and Marketing Manager to lead our brand development and marketing initiatives across our portfolio of three distinct companies: an interior design firm, a retail furniture storefront, and a property management company.
This role is ideal for a multi-faceted creative professional who possesses a unique mix of high-end visual storytelling and strong analytical capabilities. The successful candidate will drive brand growth through innovative campaigns, market analysis, digital storefront optimization, and effective management of marketing resources.
A deep understanding of market data (such as Nielsen data), e-commerce platforms, sales strategies, and multi-brand management is essential to succeed in this position.
Duties & Responsibilities
1. Strategic Brand Management & Product Lifecycle
- Omnichannel Strategy: Develop and implement comprehensive marketing strategies to enhance brand visibility and market share across our interior design, retail, and property management channels.
- Product & Inventory Management: Oversee retail storefront product management activities, including product updates, pricing strategies, product launches, and seasonal lifecycle positioning. Maintain accurate digital inventory and tenant listing portals.
- Sales & Revenue Alignment: Coordinate closely with sales and leasing teams to align marketing initiatives with sales goals and support direct revenue growth.
- Cross-Functional Collaboration: Collaborate with internal teams and external agencies to ensure cohesive branding efforts, seamless customer/tenant journeys, and uniform brand positioning.
2. Digital Marketing & Creative Content Execution
- Campaign Management: Design, launch, and manage targeted digital marketing campaigns, including social media, email marketing, and online advertising, ensuring precise alignment with each brand’s objectives.
- Creative Development: Lead visual asset creation utilizing Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere) and Canva to produce compelling visual content, graphics, and high-quality short-form video (Reels, TikTok, Pinterest).
- Social & Community Management: Maintain a unified monthly content calendar. Curate luxury, aesthetic content for the design/furniture brands, and professional, informative content for the property management arm. Respond to social inquiries to drive inbound leads.
3. Data Analysis, Budgeting & Optimization
- Market Intelligence: Utilize Nielsen data and other market research tools to closely monitor market trends, consumer insights, and the competitive landscape to inform strategic business decisions.
- Performance Metrics: Regularly analyze campaign performance metrics (ROI, conversion rates, web traffic) and adjust digital strategies dynamically to optimize results.
- Financial Accountability: Manage budgets for marketing projects, ensuring efficient allocation of resources while maximizing ROI across all three business divisions.
Qualifications & Requirements
- Experience: 3–5+ years of proven experience in marketing management with a clear focus on digital marketing, e-commerce, or brand development. Experience in luxury retail, real estate, interior design, or corporate property management is highly preferred.
- Analytical Skills: Strong analysis skills with a demonstrated ability to interpret Nielsen data, market trends, and complex consumer analytics.
- Technical & Creative Proficiency:
- Advanced proficiency in Adobe Creative Suite for professional content creation and campaign asset development.
- Familiarity with digital marketing tools, analytics platforms (Google Analytics, Meta Ads Manager), and social media management dashboards.
- Hands-on experience managing modern e-commerce and web platforms (e.g., Shopify,)
- Core Competencies:
- Demonstrated ability in budgeting and tactical resource allocation for multi-layered projects.
- Knowledge of standard sales processes and a solid understanding of how marketing strategies directly influence top-line revenue growth.
- Excellent written, verbal, and visual communication skills with the ability to craft compelling messaging across vastly different industries.
- Exceptional organizational skills to balance high-level strategy with daily execution across three distinct business entities.
Pay: $50,000.00-$70,000.00 per year
Benefits:
- On-site parking
- Store discount
Work Location: In person
