Position Purpose and Summary
This role advances the mission and vision of the University by faithfully sharing the story of Trinity Western, inviting people to enrol in a transformative educational experience in which they're Equipped for Life™.
As the enrolment marketing lead for undergraduate and flexible programs, this role is responsible for developing and deploying effective enrolment strategies aimed at driving student acquisition and retention.
Key Areas of Accountability
Marketing & Communications Management
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Successfully lead undergraduate and flexible enrolment marketing efforts based on a well-developed and informed understanding of the strategic direction, goals and needs of the University.
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Assist in leading the creation and development of the annual graduate studies enrollment marketing strategy, calendar, budget, and reporting, including planning and executing strategic resets.
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Assist in determining budget and resource allocation to successfully execute marketing plans
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Lead the team in developing and executing integrated marketing and promotional campaigns that drive awareness and engage prospective students across channels (i.e., email, social, direct mail, digital/print ads, events), encouraging them to inquire or request more information
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Effectively manage top-of-funnel enrolment marketing activities for undergraduate and flexible programs
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Oversee the development of effective marketing and sales collateral to support graduate enrolment
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Establish key performance indicators (KPI’s) to measure undergraduate enrolment marketing effectiveness
Relationship Management
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Build, develop, and maintain positive relationships across the University through regular touchpoints
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Proactively engage with enrolment, admissions, and academic departments to ensure strong communication, strategic alignment, and effective execution of enrolment marketing initiatives
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Effectively manage existing relationships with third-party vendors and agencies for creative, advertising, media buying and other enrollment marketing-related needs as determined by area lead
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Work with area leaders to identify opportunities for program growth and development
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Manage sponsorships and advertising agreements related to undergraduate enrolment marketing
Team & Resource Management
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Effectively manage direct reports while helping to monitor progress and assess overall performance
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Set clear priorities for supporting team members through regular 1-to-1s and project meetings
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Seek to develop, encourage, and actively foster a healthy and productive working environment for all members of the enrolment marketing team and fellow colleagues
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Lead, coach, and develop all direct reports to optimize their personal and professional progress through 1-to-1 meetings, performance reviews, and informal coaching and development opportunities
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Participate in workforce and resource planning as invited by the area leader
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Adhere to stated University policies and procedures for expense tracking and billing
Marketing Services Activation
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Oversee the development of effective creative briefs for all projects to ensure brand consistency, strategic direction, and strong communication with project team members.
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Cast a clear vision of success, set goals, and drive accountability for cross-functional team members (i.e., creative) and strategic partners involved in campaign development and launch
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Maintain communication with project teams to keep apprised of project status and required actions
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Ensure high-quality and effective enrolment deliverables aligned to brand standards and guidelines
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Ensure all projects are properly entered in project management software (Wrike) and updated daily
The Person
Skills and Abilities
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Detailed understanding of marketing strategy, management, and project execution.
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Problem-solver with demonstrated critical thinking ability to meet goals creatively.
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Project management prowess with critical-path mastery and an ability to “get stuff done.”
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Ability to execute within established processes but able to freestyle as needed.
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Bias for action and taking the initiative to ensure results.
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Managerial experience with the ability to empower others to execute with excellence.
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Ability to create annual plans, budgets, and contingency plans to meet goals.
Personal
Inspired by the idea of advancing the mission and vision—and delivering on the brand promise of TWU.
Warm-hearted, dedicated, committed and mature evangelical Christian with a keen desire to serve in family, church, work and community. A firm commitment to TWU’s mission, vision, values, Statement of Faith and Community Covenant. Strength of character and reputation, a pleasant personality with a positive and friendly attitude amid a very busy and challenging atmosphere.
Act in a manner that exemplifies Jesus Christ in all on and off-campus contacts, thereby living out the servant leadership mission of the university and contributing effectively towards achieving the institutional and Kingdom goals of the organization.
Key Internal Interactions
Reports: Marketing Coordinator(s)
Reports to: Director, Enrolment Marketing
Standards & Requirements
Education
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Bachelor’s degree (or equivalent) in Business, Marketing or Corporate Communications.
Experience
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Minimum 3 years’ experience in a management role, supervising direct reports.
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Non-profit and fundraising experience, an asset.
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Agency, Consulting, and Account Management experience is an asset
Duties and responsibilities that do not constitute a major change may be added, deleted, or changed at any time at the discretion of the supervisor, either orally or in writing.
Trinity Western University encourages applications from all eligible candidates who can commit to the University’s mission, values, and Christian identity as articulated in its Statement of Faith and Community Covenant. We are committed to an ethic of inclusion and to the equal treatment of all persons without discrimination in accordance with human rights law.
We particularly invite applications from Indigenous peoples, women, persons with disabilities, and visible minorities. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Persons with disabilities who anticipate needing accommodations during the application process should contact Human Resources at: [email protected].
Trinity Western University is located on the traditional ancestral territory of the Sto:lo people
