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Director, Marketing Operations

Moffatt Bros Roofing LTD -
Cobourg, ON

Postuler rapidement

Détails du poste

Permanent | Temps plein
De 120 000 $ à 160 000 $ par an
Il y a 11 jours

Profil recherché

Jira
Looker
WordPress
Système de gestion de contenu
Google Tag Manager
Trello
Génération de leads
Gestion de projet
SEO
Google Search Console
Construction et rénovation
Production
Google Ads
Intelligence artificielle
Google Analytics
Compétences en communication
Marketing

Description complète du poste

Director, Marketing Operations

Location: Ontario [Remote]

Companies: Moffatt Roofing Ltd. & Maguire Metals

About Us

Moffatt Roofing and Maguire Metals are two well-established Ontario companies with a reputation for quality workmanship, exceptional customer service, and continuous growth. As we continue to invest in our brands, technology, and marketing, we're looking for a hands-on marketing leader who can help drive the next stage of our growth.

About the Role

We're looking for a Marketing Operations Director who thrives wearing multiple hats.

This isn't a role where you'll simply manage agencies or oversee projects from a distance. We're looking for someone who enjoys rolling up their sleeves and executing. You'll own everything from paid advertising and SEO to website management, branding, analytics, AI initiatives, and creative direction.

This role is ideal for someone who enjoys solving problems, building systems, trying new technology, and seeing measurable business results.

What You'll DoPerformance Marketing

Own our paid lead generation strategy and branding strategy across Google Ads and Meta
Build, optimize, and scale high-performing search campaigns in competitive markets
Improve lead quality, conversion rates, CPL, and ROAS
Experience with LinkedIn, TikTok, Reddit, or other paid social platforms is considered an asset

Website & SEO

Manage and improve our websites across platforms such as WordPress, Wix, Webflow, Shopify, or similar CMS platforms
Build landing pages and campaign pages
Develop and execute our SEO strategy, including technical SEO, local SEO, and content optimization
Improve conversion rates through ongoing website optimization

Analytics & Reporting

Track campaign performance using GA4, Google Tag Manager, Google Search Console, Amplitude, or similar platforms
Build dashboards using Looker Studio or equivalent reporting tools
Turn data into actionable insights and recommendations

Brand & Creative

Help shape and maintain both company brands
Direct creative projects with designers, photographers, videographers, printers, and external partners
Oversee creative across digital and traditional marketing channels
Ensure all marketing materials maintain a consistent, professional brand

Organic Social Media

Develop and execute an organic social media strategy
Create content calendars and coordinate content production
Grow audience engagement and brand awareness

Traditional Marketing

Coordinate and oversee initiatives including:

Vehicle wraps
Yard signs
Construction site signage
Billboards
Trade shows
Direct mail
Sales collateral
Promotional merchandise
Radio and print advertising

AI & Marketing Operations

Help lead the company's AI strategy by identifying tools that improve marketing performance and business operations.

This includes exploring technologies such as:

AI-powered content creation
Marketing automation
Workflow automation
CRM improvements
AI-assisted website development
Rapid application development platforms such as Lovable
Process automation across multiple departments

Project Management

Manage multiple marketing initiatives simultaneously
Coordinate agencies, freelancers, and vendors
Keep projects on schedule and within budget
Experience with Asana, Monday.com, ClickUp, Jira, Trello, or similar project management platforms is preferred

What We're Looking For

We're looking for someone who is naturally curious, highly organized, and doesn't wait to be told what to do.

Our ideal candidate:

Is a self-starter who takes ownership
Enjoys both strategy and hands-on execution
Loves solving problems and finding better ways to work
Is comfortable managing multiple priorities
Makes decisions based on data
Has strong communication and project management skills
Embraces new technology and AI
Has exceptional attention to detail
Works well independently while collaborating across the organization

Qualifications

We're more interested in finding the right person than checking every box, but ideally you'll have:

5+ years of progressive marketing experience
Proven experience managing Google Ads lead generation campaigns
Strong Meta advertising experience
A solid understanding of SEO best practices
Experience managing websites and CMS platforms
Experience using Google Analytics (GA4) and marketing analytics tools
Experience building dashboards in Looker Studio is an asset
Strong creative direction and branding experience
Experience managing marketing vendors and agencies
Familiarity with AI tools and automation platforms
Experience in construction, manufacturing, home services, or B2B marketing is considered an asset

Why Join Moffatt?

This is an opportunity to build something meaningful.

You'll have the freedom to test new ideas, implement new technology, shape two growing brands, and make a measurable impact on the business. We believe marketing should drive real business results, and you'll have the support and autonomy to do exactly that.

If you're looking for a role where you can wear many hats, continuously learn, embrace AI, and directly influence the growth of two successful companies, we'd love to hear from you.

Pay: $120,000.00-$160,000.00 per year

Benefits:

Company events
Dental care
Flexible schedule
Paid time off
Profit sharing
Work from home

Work Location: Hybrid remote in Cobourg, ON

Postuler rapidement

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