Sales Associate – Retail Butcher Shop Accounts
Location: Vancouver / Lower Mainland
Work Type: Hybrid, based from the East Vancouver office and regularly on the road
Compensation: Base pay of $55,000. Commissions and incentive plans provides the potential to earn $100,000 annually.
About Legends Haul
Legends Haul is a Vancouver-based food manufacturer, distributor and protein innovator serving many of British Columbia’s leading restaurants, retailers, hotels, caterers and foodservice operators.
Founded in 2018, the business has grown from a local startup into a vertically integrated food company built around premium products, practical service and meaningful partnerships across the food ecosystem.
From our East Vancouver facility, we manufacture, source and distribute products that help our customers succeed while supporting local producers and communities.
Our core expertise is sustainably sourced centre-of-the-plate proteins, value-added meat manufacturing, wholesale distribution and premium foodservice solutions. Alongside our distribution business, Legends Haul continues to grow proprietary brands and product platforms, including Chateau Water, WOOZA pizzas and other customer-focused innovations.
At Legends Haul, we believe food has the power to connect people, strengthen communities and create a better future. Through innovation, craftsmanship and a relentless commitment to quality, we are helping shape the future of food—one meal at a time.
Role Summary
The Sales Associate – Retail Butcher Shop Accounts is a developing sales role focused on supporting and growing Legends Haul’s relationships with independent butcher shops, specialty meat retailers and other relevant retail accounts.
This position is specifically intended for someone coming from a retail butcher shop or dedicated retail meat department who has strong protein knowledge and meaningful experience working directly with customers.
The successful candidate will understand more than how to cut and prepare meat. They will know how to speak with customers, understand their needs, recommend appropriate products and turn strong customer service into sales.
This is an opportunity for an experienced, customer-facing retail butcher to take their industry knowledge and build a professional sales career.
The Sales Associate will receive hands-on training in Legends Haul’s products, operations, systems, account management and business-development practices. The role will gradually assume responsibility for an assigned customer base and territory.
The position is based from the East Vancouver office and will regularly require travel throughout the Lower Mainland to visit customers, develop relationships and pursue new business.
This is not simply an order-taking position. The Sales Associate will be expected to understand each customer’s business, identify opportunities, recommend appropriate products and help butcher shop customers improve their product offering and grow their sales.
You Are This Person
You currently work—or have recently worked—in a retail butcher shop or dedicated retail meat department, where you have developed an in-depth, practical understanding of meat and centre-of-the-plate proteins.
You understand different cuts, grades, specifications, applications and quality levels, and you can confidently explain those differences to customers. You know how to ask the right questions, understand what a customer is trying to accomplish and recommend the appropriate product.
Most importantly, your experience has been directly customer-facing. You have spent meaningful time working at the counter, helping customers make purchasing decisions, recommending products, explaining preparation methods and building relationships with regular customers.
You have not worked exclusively behind the scenes cutting or preparing meat.
You are comfortable selling. You recognize opportunities to recommend additional products, introduce customers to something new and increase the value of a purchase without making the interaction feel forced or transactional.
You understand that great selling begins with listening, credible product knowledge and genuine customer service.
You are clean, polished and presentable, with high standards of personal hygiene and professional appearance appropriate for both a food environment and a customer-facing sales role. You communicate clearly, confidently and professionally and can represent Legends Haul well when meeting with customers.
You are articulate, personable and comfortable starting conversations with new people. You can speak credibly with butcher shop owners, meat managers and experienced industry professionals because you understand their products, customers and day-to-day realities.
You are also hungry to grow.
You have built a strong foundation in the retail butcher environment and are now ready to turn that knowledge into a professional sales career. You want more responsibility, greater earning potential and the opportunity to develop your own customer relationships and territory.
You understand that moving into sales will require you to learn new systems, develop strong organizational habits, follow up consistently and become accountable for measurable results. You are coachable, motivated and prepared to put in the work required to succeed.
Role Responsibilities
- Develop and maintain relationships with independent butcher shops, specialty meat retailers and assigned retail accounts
- Regularly visit customers throughout the assigned territory
- Learn each customer’s business, product mix, purchasing habits and growth opportunities
- Support existing accounts through dependable communication, credible product recommendations and consistent follow-up
- Identify and pursue new butcher shop and specialty retail opportunities
- Introduce customers to relevant protein programs, value-added products and Legends Haul brands
- Help customers identify opportunities within their fresh meat cases, freezers, prepared-food programs and retail-ready selections
- Provide customers with accurate product specifications, pack sizes, pricing and availability information
- Assist with product samples, trials, promotions and new-item introductions
- Enter and manage customer orders accurately
- Communicate product shortages, substitutions, delivery updates and operational issues
- Maintain accurate customer notes, follow-up dates and opportunity information
- Coordinate with Operations, Warehouse, Purchasing, Production, Customer Service and Accounting
- Support new-account setup, item listings and required customer documentation
- Monitor account activity and identify changes in ordering patterns
- Resolve routine customer-service issues and escalate concerns appropriately
- Protect margin while supporting profitable customer growth
- Participate in sales meetings, product training and coaching sessions
- Take ownership of assigned responsibilities and follow through on commitments
Account Development Responsibilities
The Sales Associate will be expected to approach butcher shop accounts as a knowledgeable business partner.
This includes:
- Understanding which products are performing well for each customer
- Identifying missing categories and opportunities within the customer’s existing offering
- Recommending products that fit the customer’s clientele, price position and retail format
- Supporting seasonal programs, promotions and holiday planning
- Helping customers explore premium, local, sustainable and value-added product opportunities
- Growing revenue, kilograms, gross profit and internal-brand penetration within assigned accounts
- Following up consistently on samples, quotes and new-product conversations
- Building account plans with clear priorities and next steps
- Developing strong, long-term relationships rather than relying on individual transactions
Required Qualifications
- Current or previous experience working in a retail butcher shop or dedicated retail meat department
- Strong practical knowledge of meat and centre-of-the-plate proteins
- Understanding of different cuts, grades, specifications, quality levels and product applications
- Meaningful experience working directly with customers in a retail butcher environment
- Demonstrated ability to recommend, explain and sell meat products to customers
- Experience building relationships with regular customers
- Comfortable starting conversations, asking questions and identifying customer needs
- Strong customer-service and relationship-building skills
- Clear, confident and professional verbal communication
- Clean, polished and professional personal presentation
- High standards of hygiene appropriate to the food industry
- Ability to represent Legends Haul professionally in customer meetings and retail environments
- Strong organization, attention to detail and follow-through
- Willingness to learn sales systems, account management, pricing and reporting
- Coachable, accountable and motivated by professional growth
- Comfortable working in the East Vancouver office and travelling regularly to customer locations
- Valid driver’s licence and reliable access to a vehicle
- Ability to safely handle and transport product samples when required
Ideal Candidate Background
The ideal candidate may currently be working as a:
- Retail butcher
- Butcher-counter salesperson
- Meat-department employee with significant customer-facing responsibilities
- Assistant meat manager
- Meat-department supervisor
- Experienced butcher looking to move from retail operations into sales
This position is not intended for someone whose butcher experience has been exclusively production-based or limited to cutting meat behind the scenes.
The successful candidate must bring credible protein knowledge and proven experience working directly with retail customers.
What You Will Learn
- Legends Haul’s meat and centre-of-the-plate product portfolio
- How independent butcher shops and specialty meat retailers operate
- Retail pricing, merchandising and product-positioning fundamentals
- Consultative selling and account development
- Territory and customer management
- New-business prospecting
- Margin management and profitable growth
- Order entry and operational order flow
- Inventory, production, warehouse and delivery processes
- Product sampling and new-item launches
- Cross-functional communication and issue resolution
- Sales planning, reporting and accountability
What Success Looks Like
Success in this role means becoming a trusted and dependable resource for both customers and the Legends Haul team.
Over time, the successful Sales Associate will:
- Build strong relationships with assigned butcher shop accounts
- Develop credible knowledge of Legends Haul’s product portfolio
- Consistently follow through on customer and internal commitments
- Manage orders, account information and follow-up accurately
- Identify meaningful opportunities within existing accounts
- Win new independent butcher shop and specialty retail business
- Grow revenue, kilograms, gross profit and internal-brand sales
- Communicate effectively with Operations and other internal departments
- Take increasing ownership of an assigned territory and customer base
- Develop into an independent and commercially responsible sales professional
What We Offer
- A hands-on training and onboarding program
- Direct coaching and support from experienced Sales and Operations leaders
- Exposure to premium proteins, internal brands and value-added manufacturing
- The opportunity to build meaningful relationships with independent food businesses
- A collaborative, entrepreneurial and fast-growing work environment
- A clear opportunity to develop into a larger account-management or business-development role
- Compensation and benefits information to be provided by HR
Why Join Legends Haul?
This is an opportunity to take the protein knowledge and customer-service skills you have developed in a retail butcher environment and turn them into a long-term professional sales career.
You will work with passionate food professionals, innovative products and independent retailers that care deeply about quality. You will have the opportunity to learn from experienced team members, contribute to customer success and gradually build a territory of your own.
If you are passionate about protein, confident working with customers and hungry to grow, we would like to hear from you.
Pay: $55,000.00 per year
Benefits:
- Dental care
- Employee assistance program
- Extended health care
- RRSP match
Work Location: On the road
