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Senior Digital Marketing Manager FT
Edgewood Health Network —Toronto, ON
- De 105 000 $ à 120 000 $ par an
- Temps plein
- Ingénierie
- Baccalauréat
- Intelligence artificielle
- Congés payés
- Programme d'Aide aux Employés
il y a 1 jour
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Director of Data Consulting - CRM/martech
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Senior Digital Marketing Manager FT
Edgewood Health Network Inc —Toronto, ON
Bachelor’s degree in Science, Engineering, Analytics, or another technical discipline preferred. Build structure and accountability for execution focused team…
De 105 000 $ à 120 000 $ par an
Postuler rapidement
il y a 1 jour
Internal Communications Specialist
St Marys Cement (CA) —Toronto, ON
Prepare communications campaigns and materials, including daily news stories, leadership messages, events, internal website content and newsletters.
De 80 000 $ à 90 000 $ par an

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Senior Digital Marketing Manager FT

Edgewood Health Network Inc -
Toronto, ON

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Détails du poste

Temps plein
De 105 000 $ à 120 000 $ par an
Il y a 1 jour

Profil recherché

Power BI
Veille économique
Droit
Ingénierie
Gestion de la qualité
Baccalauréat
Intelligence artificielle
Affaires
Google Analytics
Marketing

Description complète du poste

EHN Canada is the nation’s largest private network of industry-leading mental health, trauma, and addiction treatment facilities, each with a passion for providing quality treatment for Canadians. We are committed to both caring for our patients and supporting their loved ones. With over 100 years of collective experience, our inpatient, outpatient, and online programs are offered across the country, providing essential compassionate care to patients wherever they are.

EHN Canada prides themselves on providing both excellent and accessible care to all Canadians.

Learn more at ehncanada.com

Be part of the work that’s changing lives.

Overview

Reporting to the VP, Marketing, the Senior Manager, Marketing – Digital leads EHN Canada’s digital performance marketing function, with primary accountability for paid media, search, websites, analytics, business intelligence, and AIenabled marketing capabilities.

This role blends hands-on expertise in direct response marketing with people leadership, technical ownership, and cross functional influence. The successful candidate acts as both a strategic owner and a translator—setting direction, developing talent, and ensuring digital and AI enabled execution is tightly aligned to admissions, growth, and organizational outcomes.

Key Responsibilities

Strategy & Performance Marketing

Own and evolve EHN’s digital performance and direct response marketing strategy, with a primary focus on paid search (PPC), SEO, GEO, and performance optimization
Serve as the organizational subject matter expert and escalation point for digital performance marketing
Establish and enforce testing, attribution, and optimization best practices across digital channels
Ensure digital investment decisions are grounded in measurable impact on admissions, conversion, and patient access

Analytics, Measurement & Business Intelligence

Act as superuser and governance owner for Google Analytics (GA4), including configuration, access management, data integrity, and alignment with business objectives
Translate complex marketing, admissions, and performance data into clear, actionable insights for senior leadership and cross functional partners
Partner closely with Analytics and Technology teams to develop, maintain, and evolve Power BI dashboards and performance reporting frameworks
Define and standardize KPIs, metrics, and reporting methodologies across marketing and admissions
Ensure consistent measurement practices across channels, platforms, and facilities

AI, Automation & Agentic Capabilities

Lead the responsible adoption of AI driven and agentic marketing capabilities, including applied use of large language models (LLMs), automation tools, and agent based workflows
Design and oversee agentic AI systems that support marketing operations, such as campaign monitoring, performance analysis, testing recommendations, intake signal triage, and reporting automation
Partner with Technology, Analytics, and Privacy teams to ensure AI tools are deployed with appropriate governance, data controls, and ethical safeguards
Enable the digital marketing team to effectively use AI through clear standards, practical use cases, and training
Evaluate emerging AI platforms and vendors, making evidence based recommendations tied to measurable business value
Ensure AI generated insights and outputs are transparent, auditable, and aligned with EHN’s brand, clinical sensitivity, and regulatory environment

Leadership & Team Management

Lead, coach, and manage a team of 5 digital marketing and technical specialists, providing clear direction, prioritization, and performance expectations
Build structure and accountability for execution focused team members while supporting strategic growth and capability development
Support hiring, onboarding, performance management, and development planning within the digital marketing team

Agency & Cross Functional Collaboration

Oversee and optimize paid search and SEO programs in collaboration with internal specialists and external agencies
Collaborate cross functionally with Admissions, Clinical, Business Development, Technology, and Finance teams to align digital strategy with operational priorities

Other

Perform other related duties as assigned

Work Experience Requirements

5+ years of experience in digital or performance marketing, with deep expertise in direct response PPC and search
Proven experience leading and developing teams
Strong command of paid search platforms, performance optimization, attribution models, and funnel measurement
Hands on experience with Google Analytics (GA4), including advanced configuration, governance, and data quality management
Demonstrated experience working with Power BI or comparable business intelligence tools
Practical experience applying AI and automation in a marketing context, including LLM based tools and agent style workflows
Ability to critically assess AI capabilities and distinguish high value applications from experimentation or vendor hype
Ability to clearly communicate technical, analytical, and AI driven insights to nontechnical stakeholders
Experience managing external agencies and vendors in a performance driven environment
Proven ability to operate in a fast paced, data driven organization with competing priorities

Education

Bachelor’s degree in Science, Engineering, Analytics, or another technical discipline preferred
Business or commerce degrees considered secondary to demonstrated technical, analytical, and performance marketing capability

Employee Benefits and Perks:

Comprehensive benefits package including a yearly allowance of $2,000 for mental health and addiction services, plus $600 for various paramedical services (e.g., massage, physiotherapy)
24/7 Employee Assistance Program through GreenShield Health
Competitive paid time off, with an extra paid day off for your birthday, offered to eligible employees
Float Days and Recognized Statutory Holidays, providing additional flexibility and time off for eligible employees
Access to in-house fitness facilities or discounted gym memberships
Exclusive discounts through Perkopolis on entertainment, insurance, and more
Opportunities for personal and professional growth through our Education Support Assistance program
Supportive relocation opportunities due to our nationwide presence
Defined Benefit pension plan with up to a 4% employer contribution
Maternity and parental leave top-up
Discounts available at Kids & Co. Daycare.

Artificial intelligence (AI) may be used to screen, assess, or select applicants for this position by analyzing application materials and generating recommendations to support human decision-making.

EHN Canada is an employment equity employer. If you should require accommodation during the interview process, please contact Human Resources.

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