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Director of Marketing Spectrum
Allied Technical Solutions —Scarborough, ON
*Sales & Rep Enablement:* Partner with regional representatives across Canada to build scalable promotional tools (CEUs, Lunch & Learns, Product Demos) that…
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Director of Marketing Spectrum

Allied Technical Solutions -
Scarborough, ON

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Détails du poste

Permanent | Temps plein
De 90 000 $ à 110 000 $ par an
Il y a 7 jours

Profil recherché

Français
Image de marque
Soutien aux ventes
Intégration des données
Marketing
Gestion des fournisseurs
NetSuite
Génération de leads
Anglais
Adobe Creative Suite
Baccalauréat
Marketing digital
Gestion d'équipe
Contrôle de la qualité
Mentorat
Gestion des relations avec les fournisseurs
Expérience en marketing
Stratégie de contenu
HubSpot
Google Analytics

Description complète du poste

ATS has grown to represent eight world class Architectural brands. These manufacturers' products can be found in exterior and interior settings within commercial, education, hospitality, medical, and long-term care industries. Our dedicated and knowledgeable internal and external sales staff located across Canada are committed to delivering the highest level of personalized service to architects, designers, engineers, and distributors. Whether it's providing technical information on a specific product, obtaining a quote, or making a purchase, we're here to help with every step of the way!

Role Summary

We are seeking a high-caliber Director of Marketing to join our thriving team in Scarborough. This role is built for an industry heavy-hitter who understands the nuances of technical spec-driven sales and can lead our multi-brand portfolio toward market dominance. Moving away from day-to-day execution, you will own our high-level marketing roadmap, bridge the gap between digital innovation and sales excellence, and mentor our internal marketing talent.

What You Will Do:

Strategic Brand Leadership: Develop and execute an integrated marketing roadmap and content strategy across our portfolio of premium architectural brands.
Sales & Rep Enablement: Partner with regional representatives across Canada to build scalable promotional tools (CEUs, Lunch & Learns, Product Demos) that drive local territory success.
Digital Lead Generation: Oversee the creation of high-impact digital assets and direct our inbound lead gen and conversion rate optimization (CRO) strategies.
Tech Stack Ownership: Serve as the strategic lead for HubSpot and oversee data integration with NetSuite to build a seamless, closed-loop sales and marketing funnel.
Team & Vendor Management: Guide, mentor, and empower a Marketing Coordinator while overseeing relationships with third-party agency partners.

What You Bring:

Industry Experience: 10+ years of senior marketing leadership within construction materials, custom manufacturing, or technical building systems.
CSI MasterFormat Expertise: Deep fluency in Divisions 06 (Wood, Plastics & Composites), 07 (Thermal & Moisture Protection), 10 (Specialties), and 12 (Furnishings).
Specification Strategy: Proven success shifting products from "commodity" sales to high-value "specified" architectural selections early in the design phase.
Technical Mastery: Advanced hands-on strategy with HubSpot (Marketing & CRM) and Google Analytics.
Design Literacy: High-level familiarity with Adobe Creative Suite to direct creative output and maintain rigorous quality control over technical assets.
Education & Language: Bachelor’s Degree in Marketing, Communications, or a related field. Bilingualism (English/French) is a strong asset.
Ability to work in-person out of our corporate office 5 days a week

Your Life and Career at ATS:

ATS is dynamic, industrious, innovative and collaborative. We believe diverse and inclusive organizations create work environments that are inventive and open-minded, where people spark new ideas and explore alternatives. At ATS, we offer the following to make sure you have a rewarding and enjoyable experience:

· This is a new position

Competitive salary

· Career advancement opportunities

· Benefits package for all eligible full-time employees (including medical, vision and dental).

· A culture that promotes a healthy, fulfilling work-life balance

· Free parking

· Foosball, Ping Pong Table & Basketball net

· Gym facilities

· Epic year-round employee events!

TO APPLY: Please email [email protected] and include your resume and salary expectations. NO PHONE CALLS PLEASE.

To learn more about our company visit our web page: https://spectrum-built.com/ and our promotional video: http://youtu.be/MPyk3BdN-8o

Allied Technical Sales Inc. values diversity and is proud to be an Equal Opportunity Employer. We are committed to the principles and practices of employment equity and encourage all qualified individuals, including women, persons with disabilities, visible minorities, and Aboriginal Peoples to apply. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

Pay: $90,000.00-$110,000.00 per year

Benefits:

Casual dress
Company events
On-site parking
Paid time off
RRSP match

Application question(s):

What are your salary expectations?
Are you ok with in office?
Our model relies heavily on partnering with regional Reps. How do you balance providing high-level corporate brand direction while giving local Reps the flexibility and tools (like Lunch & Learns or demos) they need to be successful in their specific territories?
This role requires deep familiarity with CSI Divisions 06, 07, 10, and 12. Which of these divisions are you most comfortable with, and can you provide an example of a technical marketing campaign you’ve led for a product within one of those divisions?

Work Location: In person

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