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Marketing Orchestration Advisor
Desjardins —Aurora, ON
You will leverage your strong understanding of digital marketing ecosystems, including search engine marketing (SEM), search engine optimization (SEO), answer…
De 78 582 $ à 115 255 $ par an
il y a 10 jours

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Marketing Orchestration Advisor

Desjardins -
Aurora, ON

Postuler dès maintenant

Détails du poste

Temps plein
De 78 582 $ à 115 255 $ par an
Il y a 10 jours

Profil recherché

Marketing
Gestion des fournisseurs
Anglais
Campagnes SEM
Expérience en marketing et publicité
Gestion de projet
Baccalauréat
Coordination des parties prenantes
Préparation de rapports et de présentations
Coordination de programmes
Rédaction de rapports
SEO
Suivi des performances des campagnes marketing
Contrats
Communication
Gestion de budget
Expérience en marketing
Affaires
Marketing de recherche payant
Expérience en gestion de projet
Coordination d'équipe
Suivi du rendement des fournisseurs
Établissement de relations avec les parties prenantes
Acquisition de clients
Analytique
Gestion des parties prenantes

Description complète du poste

Temporary 14 month position.
Are you passionate about leading integrated marketing programs and driving impactful campaign execution? Do you thrive in a fast-paced environment where collaboration, strategy, and operational excellence come together? The Marketing Orchestration Department is looking for a Marketing Orchestration Lead to oversee key marketing initiatives supporting the Desjardins Agent Network (DAN), including the DAN Co-op Marketing Program and other strategic business mandates. In this role, you will be responsible for planning, coordinating, and optimizing multi-channel marketing campaigns that support agent growth and business objectives. You will leverage your strong understanding of digital marketing ecosystems, including search engine marketing (SEM), search engine optimization (SEO), answer engine optimization (AEO), websites, and digital client acquisition strategies, to shape effective campaigns and deliver measurable business results. Working closely with external media vendors, internal creative teams, business partners, and subject matter experts, you will ensure the successful delivery of SEM, display, and other digital marketing initiatives from briefing through execution and performance analysis. Reporting to the Team Leader, Marketing Orchestration, you will serve as a key liaison between strategy and execution, bringing together internal and external stakeholders to deliver meaningful marketing outcomes while ensuring alignment with brand, regulatory, and business requirements. More specifically, you will be required to:

Lead the execution and continuous optimization of the DAN Co-op Marketing Program and other assigned marketing initiatives
Develop and manage integrated marketing plans that support business, agent, and client acquisition objectives
Coordinate campaign execution across paid media, digital, and supporting marketing channels
Manage campaign timelines, deliverables, budgets, and governance processes to ensure successful delivery
Act as a subject matter expert in digital marketing channels and platforms, providing guidance and recommendations related to SEM, SEO, AEO, websites, landing pages, display advertising, and digital client acquisition strategies
Identify opportunities to improve program effectiveness, scalability, and client engagement through innovation and best practices
Provide strategic recommendations to business partners based on campaign performance and evolving market trends
Manage relationships with external media agencies and vendors supporting SEM, display advertising, SEO initiatives, and other digital marketing services
Develop campaign briefs, objectives, and performance expectations for agency partners
Oversee campaign implementation, optimization activities, and performance reviews to ensure alignment with business goals and budget targets
Monitor vendor performance, review deliverables, and ensure quality standards are consistently met
Support vendor evaluation, contract discussions, RFPs, and exploratory assessments when required
Partner with internal creative studios and marketing teams to develop campaign assets and client-facing materials
Prepare and deliver creative briefs that clearly outline objectives, target audiences, key messages, channel strategies, and success metrics
Coordinate approvals and ensure creative deliverables align with brand guidelines, compliance requirements, and campaign strategies
Collaborate with product experts, field marketing teams, and other stakeholders to ensure campaigns support broader organizational priorities
Facilitate communication between business, creative, agency, and vendor teams throughout campaign lifecycles
Analyze campaign performance across digital marketing channels, identifying actionable insights and optimization opportunities
Monitor key performance indicators, budget utilization, and marketing outcomes to measure program effectiveness
Prepare reports, presentations, and recommendations for leadership and business stakeholders
Leverage data-driven insights to improve future campaign planning, targeting, website performance, and execution strategies.

What we offer*

Competitive salary and annual bonus
Salary range : $78 582 to $115 255 per year (Downtown Toronto)
4 weeks of flexible vacation starting in the first year
Defined benefit pension plan that provides predictable, stable income throughout retirement
Group insurance including telemedicine
Reimbursement of health and wellness expenses and telework equipment
Benefits apply based on eligibility criteria.

#LI-Hybrid, #ON09-

What you bring to the table

Bachelor's degree in Marketing, Communications, Business, or a related field
A minimum of five years of relevant experience in marketing, campaign management, digital marketing, or related disciplines
Please note that other combinations of qualifications and relevant experience may be considered
Advanced experience managing agency and vendor relationships
Advanced experience developing creative briefs and collaborating with creative production teams
Experience managing integrated marketing campaigns, including SEM, display advertising, SEO initiatives, and vendor-supported programs
Experience with project management, stakeholder management, and organizational
Experience translating digital marketing insights into actionable campaign strategies and business recommendations
Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
Advanced knowledge of digital marketing principles and channels, including SEM, SEO, AEO, websites, landing pages, digital analytics, and client acquisition best practices

Action oriented, Business insight, Customer Focus, Differences, Interpersonal Savvy, Nimble learning

Equity, Diversity, Inclusion and Accessibility

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

Trade Union (If applicable)

Job Family

Marketing (FG)

Unposting Date

2026-09-11

This position is actually vacant.

Desjardins uses tools that incorporate artificial intelligence functionalities to screen or assess applicants as part of the recruitment process for this position.

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