Village Farms International (Nasdaq: VFF) is one of Canada's largest and most experienced cannabis producers, home to Pure Sunfarms, Super Toast, Pure Laine, Fraser Valley Weed Co., and a growing portfolio of Canadian cannabis brands. We're a fully integrated cannabis producer and multi-brand portfolio, combining the scale, infrastructure, and agricultural expertise of a world-class grower with the speed, creativity, and consumer focus of a modern CPG brand team. It's a rare combination, and it's what sets us apart.
Village Farms and its portfolio of Canadian brands are entering the next stage of growth — expanding brand relevance, deepening consumer loyalty, and strengthening our leadership position in the Canadian cannabis market. This role sits at the center of that evolution, owning how our brands in our portfolio shows up across every consumer touchpoint.
The Opportunity
As our Brand Manager, you bring our portfolio of brands to life through all consumer touchpoints. With a strong blend of strategic thinking, marketing acumen, and operational rigor, you lead the development and execution of brand plans that drive impact across channels and audiences. You thrive in complexity—balancing big-picture brand vision with a keen attention to detail—while managing multifaceted projects across marketing disciplines. This role is pivotal in ensuring brand consistency, operational excellence, and seamless collaboration with product innovation, in-house creative, digital, and commercial teams. You will oversee campaign planning and go-to-market execution to packaging, brand education, and marketing operations. Passionate about brands and marketing, you understand how to strategically steward a brand portfolio from planning through execution and evaluation.
What You'll Do
Brand Operations
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Manage team resourcing, project trafficking, and capacity planning
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Support with budget planning, day-to-day tracking, and reconciliations
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Communicate and collaborate effectively with internal stakeholders to ensure clear understanding of brand initiatives and progress
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Support with internal and external brand education
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Ensure brand consistency and quality across all efforts and materials
Brand Strategy & Positioning
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Support with developing strategic brand plans across all channels (consumer programming, digital, activations, packaging, product, etc.) in alignment with goals and overarching business objectives
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Set and deliver on KPIs
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Contribute to the definition and evolution of brand positioning, messaging, tone of voice, and audience segmentation
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Oversee the visual identity for brands in partnership with creative leadership
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Analyze and utilize consumer, sales and brand health data to identify key insights to drive strategy
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Identify opportunities and translate them into clear and effective marketing initiatives
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Stay updated on industry trends, emerging technologies, and innovative marketing techniques to continually enhance marketing efforts
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Support on product development, design and packaging
Campaigns, Activations & Go-to-Market (GTM)
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Lead campaign briefing—defining goals, insights, tactics, timelines, and budgets
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Outline campaign deliverables and tactical execution plans
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Oversee campaign execution—asset creation (photography, videography, etc.), timelines, cross-functional collaboration, and creative development
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Facilitate cross-function collaboration on integrated campaigns and projects
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Anticipate potential challenges and risks related to brand activation campaigns and develop contingency plans to mitigate negative impact
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Analyze campaign results to evaluate the success of brand initiatives and identify areas for improvement in future campaigns
OTHER DUTIES
At Village Farms, we’re committed to ensuring we’re bringing the best we have to offer to our consumers. This means other duties may arise since we work together to ensure we support all business activities – seed to sale.
WORK STATUS
This is an on-site role, working in or supporting operations and working collaboratively with cross-functional teams across the business.
What You Bring
Education
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Post-secondary degree or diploma in marketing, communications, commerce, business or related field
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5-7+ years of experience in brand management and marketing ideally
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Relevant hands-on experience within cannabis industry, regulated industry, Consumer Packaged Goods (CPG) or beverage-alcohol industry
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Relevant hands-on experience in using marketing analytics tools and platforms to measure campaign performance
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Experience managing budgets, marketing workflows and brands at scale
Your Approach & Strengths
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Strategic, creative and practical with an entrepreneurial spirit that is focused on protecting the brand and the company while driving results
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Strong communicator and proven ability to effectively collaborate with various partners and stakeholders
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Strong marketing acumen and fluency in foundational marketing and brand principles
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Experience managing external vendors, creative partners and cross-functional relationships
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Ability to effectively manage time and establish clear objectives and day-to-day priorities in a fast-paced work environment; can adhere to tight deadlines and also be nimble in implementing last-minute changes as needed
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An energetic, enthusiastic, motivated, and open-minded attitude
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Proactive approach with the ability to anticipate challenges and lead projects from planning through execution
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Ability to zoom in on executional detail and zoom out to broader brand vision
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Curious mindset; follows brand, industry and marketing trends
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Understanding of consumer behavior, market trends, and competitive landscape
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Passion for cannabis is a plus
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Must have the ability to obtain and pass a RCMP Criminal Record Check and maintain security clearance.
Life at Village Farms
We believe It Takes A Village ® and we mean it.
It shows up in how we support each other, how we innovate, and how we win as a team.
Our values guide every decision we make:
Versatility | Innovation | Leadership | Loyalty | Accountability | Grit | Entrepreneurship
What you do here matters - to our people, our products, and the customers we serve.
We’ve got you covered with company-paid comprehensive benefits and education assistance to support your growth.
Ready to Grow With Us?
If you want to be part of something that has real impact - we’d love to meet you
