Location: Vancouver / Lower Mainland
Work Type: Hybrid, in office and on the road
About Legends Haul
Legends Haul is a Vancouver-based food manufacturer, distributor, and protein innovator serving some of British Columbia's leading restaurants, retailers, hotels, caterers, and foodservice operators.
Founded in 2018, we have grown from a local startup into a vertically integrated food company focused on delivering premium products, exceptional service, and meaningful partnerships across the food ecosystem. Operating from our state-of-the-art facility in East Vancouver, our team manufactures, sources, and distributes products that help our customers succeed while supporting local producers and communities.
Our core expertise lies in sustainably sourced centre-of-the-plate proteins, value-added meat manufacturing, and premium foodservice solutions. Alongside our wholesale distribution business, we continue to invest in and grow our portfolio of proprietary brands, including Chateau Water, WOOZA pizzas, and other innovative products designed to meet the evolving needs of consumers and operators alike.
At Legends Haul, we believe food has the power to connect people, strengthen communities, and create a better future. Through innovation, craftsmanship, and a relentless commitment to quality, we are helping shape the future of food - one meal at a time.
Job Summary
Legends Haul is looking for a Senior Food Service Sales & Business Development Manager to help grow our customer base, deepen strategic account relationships, and expand our presence across Vancouver and the Lower Mainland.
This role is designed for an experienced foodservice sales professional and business developer who already understands the industry, has established relationships, and knows how to open doors, build trust, and convert opportunities into long-term customer partnerships.
The successful candidate will bring deep food and beverage knowledge, strong customer relationships, and a proven ability to sell premium foodservice products into restaurants, hotels, caterers, retailers, distributors, and other commercial food operators.
This is a senior, growth-focused role. You will be expected to own customer relationships, develop new business, grow existing accounts, identify strategic opportunities, support product launches, and work closely with internal teams to deliver strong customer outcomes.
Role Responsibilities
- Manage, maintain, and grow a book of foodservice customers across Vancouver and the Lower Mainland
- Build and execute business development plans for target accounts, channels, and customer segments
- Identify and pursue new growth opportunities across restaurants, hotels, catering, retail, institutional, and specialty food channels
- Develop strategic account plans for high-potential customers
- Open new doors through existing relationships, market knowledge, referrals, cold outreach, and industry networking
- Convert qualified prospects into active customers with clear follow-up, product fit, pricing, and onboarding plans
- Present, promote, and sell Legends Haul products using strong value propositions
- Grow sales across centre-of-the-plate proteins, value-added products, local brands, and in-house Legends Haul brands
- Build trusted relationships with chefs, owners, buyers, operators, distributors, and decision-makers
- Identify customer needs, menu opportunities, product gaps, and growth potential
- Perform cost-benefit and needs analysis for existing and prospective customers
- Achieve agreed-upon sales targets, account goals, and growth outcomes
- Monitor account performance, customer buying patterns, and opportunities for increased share of wallet
- Build pipeline visibility by tracking prospects, next steps, probability, and expected value
- Support the launch of new products, brands, programs, and customer-specific opportunities
- Work with leadership to identify market gaps, competitive opportunities, and new revenue streams
- Represent Legends Haul professionally at customer meetings, tastings, trade events, and industry functions
- Provide market intel, competitor feedback, customer insights, and product opportunities to management
- Support pricing conversations, product launches, flyers, promotions, and strategic sales initiatives
- Coordinate sales efforts with internal departments including order desk, operations, production, purchasing, finance, and management
- Receive and support customer orders when needed via phone, email, online systems, text, or in person
- Review customer orders for accuracy and help resolve issues before they become customer problems
- Investigate discrepancies related to invoices, returns, shorts, credits, pricing, product quality, or delivery
- Help create practical solutions to customer concerns while protecting company margin and process
- Maintain accurate account notes, call sheets, sales activity, pipeline updates, and customer records
- Communicate customer risks, opportunities, and key account updates clearly to management
- Assist accounts payable with collecting overdue accounts when needed
- Participate in scheduled sales meetings, planning sessions, and account reviews
- Provide occasional coverage or support for other sales reps, customers, or special projects
- Follow all company procedures, values, policies, and safety requirements
- Complete other duties as assigned by management
Role Qualifications
- Approximately 5+ years of foodservice sales, business development, or account management experience in food and beverage
- Established relationships within the Vancouver / Lower Mainland foodservice industry
- Proven track record of growing sales, managing accounts, and developing new business
- Experience building pipeline, opening new accounts, and converting prospects into active customers
- Strong understanding of restaurants, hotels, catering, retail food, grocery, butcher, deli, institutional, or food distribution channels
- Experience selling meat, seafood, poultry, centre-of-the-plate proteins, specialty foods, or premium food products is a strong asset
- Strong commercial understanding of pricing, margin, product mix, account profitability, and customer value
- Strong communication, negotiation, organization, and follow-up skills
- Excellent knowledge of Microsoft Office; experience with order-entry, CRM, ERP, or pipeline management systems is an asset
- Ability to work independently while staying aligned with the broader team
- Comfortable working hybrid, with time spent in the East Vancouver office and on the road
- Up-to-date driver’s abstract may be required upon job acceptance
- Valid Class 5 driver’s licence required, Reliable transportation required for customer visits
About You
You are a proven foodservice sales professional with strong industry relationships and the confidence to walk into accounts as a trusted advisor. You understand chefs, operators, buyers, margins, menu needs, product quality, service expectations, and the pace of the industry.
You are both a relationship manager and a hunter. You know how to maintain great accounts, but you also know how to open doors, build pipeline, and create new opportunities.
- A senior seller with established relationships in the Vancouver / Lower Mainland foodservice market
- Experienced in selling food, beverage, protein, specialty food, or centre-of-the-plate products
- Comfortable owning and growing a book of business
- Skilled at developing new accounts and expanding existing ones
- Driven by sales targets, customer retention, and profitable growth
- Comfortable building a pipeline and moving prospects from first conversation to active customer
- Strategic in how you think about channels, customers, product fit, and long-term growth
- A strong communicator who can build trust with chefs, owners, buyers, distributors, and operators
- Commercially minded, with the ability to understand pricing, margin, product fit, and customer value
- Organized, accountable, and disciplined with follow-up
- Comfortable working in a fast-paced, changing environment
- Solutions-focused when customer, product, delivery, or pricing issues arise
- Respected by customers because you follow through
- Passionate about local food, premium products, and the BC food ecosystem
- A positive team player who can work closely with sales, operations, purchasing, production, finance, and leadership
What You Will Discover
Our environment is a little different than others. Foodservice is fast, unpredictable, and relationship-driven. Customers expect urgency, product knowledge, honest communication, and follow-through.
The people who thrive here are experienced, resilient, commercially sharp, and hands-on. They know how to build trust, create opportunities, solve problems, and keep momentum even when the day changes quickly.
This role is not just about maintaining accounts. It is about building the next stage of Legends Haul’s foodservice growth.
What We Offer
- Competitive compensation structure to be provided by HR
- Bonus potential
- Monthly car allowance
- Optional RRSP plan
- Extended health benefits for the successful candidate and eligible family members
- Inclusive, respectful, and safe work environment
- Staff discounts, team events, employee appreciation, and company swag
- A fast-paced, growing business with real opportunity for career advancement
- The opportunity to represent premium products and grow meaningful foodservice relationships across BC
Why Join Legends Haul
This is an opportunity for an experienced foodservice sales and business development professional to make a real impact inside a growing company with a strong reputation, a passionate team, and an expanding product portfolio.
You will have the ability to bring your relationships, experience, and sales discipline into a business that values premium products, strong service, and long-term customer partnerships.
Pay: $75,000.00-$120,000.00 per year
Benefits:
- Casual dress
- Dental care
- Flexible schedule
- On-site parking
- Paid time off
- RRSP match
- Vision care
- Work from home
Work Location: Hybrid remote in Vancouver, BC V5M 3T7
