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Senior SEO & PPC Specialist

RC Design Inc.
Newmarket, ON

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Détails du poste

Permanent | Temps plein
Il y a 6 jours

Profil recherché

Looker
Marketing
Recherche de mots clés
Google Tag Manager
Génération de leads
Capacités de présentation
Baccalauréat
SEO
Communication
Marketing numérique
Diplôme d'études collégiales (hors Québec)
HubSpot
Google Ads
Affaires
Analytique

Description complète du poste

At RC Design, we're building something a little different.

For more than 25 years, we've partnered with organizations across the private, public and not-for-profit sectors to solve complex challenges through strategy, creativity and digital marketing. We're proud of the work we produce, but we're even more proud of how we work together to get there.

We're not interested in being order takers. We see ourselves as trusted advisors who care deeply about our clients' success. That means asking thoughtful questions, challenging assumptions when it matters, embracing new technologies like AI, and always focusing on work that creates measurable impact.

Our team is collaborative, accountable and genuinely supportive. We value kindness, curiosity and people who are willing to share ideas, own their work and help those around them succeed. We work at a healthy pace, hold each other to a high standard, celebrate wins together and believe great work comes from great people working toward a common goal.

If you're someone who enjoys variety, loves solving problems, thrives in a collaborative environment and wants to be part of a growing agency where your ideas can shape what's next, we'd love to meet you.

Position Summary:

To ensure our continued growth and success, RC Design Studio is seeking a Senior SEO & PPC Specialist who thrives in a collaborative, creative environment and understands that results matter. The Senior SEO & PPC Specialist is responsible for the planning, implementation, optimization, measurement and reporting of client acquisition programs across organic and paid digital channels. Our Senior SEO & PPC specialist owns the performance and ongoing optimization of SEO, PPC, CRO, analytics, attribution and lead generation initiatives.

What do we offer?

· Hybrid work arrangement.

· A competitive base salary.

· A comprehensive benefits package.

· Discretionary performance bonuses.

· Generous vacation and other paid time off benefits.

· Continuing education reimbursement benefit.

· An innovative and collaborative work environment where your contributions are valued.

· An employer on the cutting edge of creative development and technologies.

Senior SEO & PPC Specialist

Key Responsibilities:

· Own the performance, optimization, and reporting of assigned SEO and PPC campaigns.

· Improve client lead generation, conversion rates, return on ad spend, cost per lead and overall marketing ROI.

· Conduct technical SEO audits and provide recommendations related to crawlability, indexing, site architecture, content structure, internal linking, schema markup and search visibility.

· Conduct keyword research, search intent analysis, competitive analysis, content gap analysis, and market opportunity assessments.

· Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other approved platforms.

· Collaborate with designers, developers, content strategists, and project managers to implement campaign recommendations and optimization initiatives.

· Assist with project estimates, proposals, scopes, and strategic recommendations related to SEO, PPC, CRO, and analytics initiatives.

· Support client presentations related to performance marketing strategy, campaign performance, and optimization recommendations.

· Continually evaluate and improve campaign processes, reporting standards, optimization frameworks, and performance marketing methodologies.

· Work closely with assigned clients to define business goals, target audiences, lead generation objectives, KPIs, attribution models, and success metrics.

· Translate client business goals into measurable SEO, PPC, and conversion objectives.

· Participate in client discovery sessions, campaign reviews, quarterly business reviews, and strategic planning discussions.

· Present campaign results, performance trends, optimization recommendations, and future opportunities to clients.

· Serve as the primary performance marketing lead through campaign implementation, optimization, and reporting.

Required Skills and Qualifications:

· University Degree or College Diploma in Marketing, Digital Marketing, Communications, Business, E-Commerce, or a related discipline.

· 5+ years of hands-on experience managing SEO and PPC campaigns.

· 3+ years of experience working within an agency environment preferred.

· Demonstrated experience managing lead generation campaigns with measurable business outcomes.

· Experience presenting campaign performance and strategic recommendations to clients.

· Contribute to building a positive agency culture, and positive working relationships.

· Strive to embrace the Company’s Core Values daily.

· Able to effectively coach and mentor team members to maximize performance and output.

· Advanced SEO expertise across technical optimization, content structure, keyword/search intent research, competitor analysis, and organic growth strategy.

· Advanced PPC campaign management experience across Google Ads, LinkedIn Ads, and Meta Ads, including bidding, audience segmentation, budget allocation, testing, and optimization.

· Strong analytics and attribution experience using GA4, Google Tag Manager, Looker Studio, and HubSpot, including conversion tracking and reporting.

· CRO experience, including conversion analysis, landing page and A/B testing, lead generation funnels, and customer acquisition optimization.

Thank you for your interest in our position! To confirm, this position represents a current vacancy within our organization.

Only those applicants that are selected for interviews will be contacted. We are committed to providing equal opportunities for persons with disabilities. Accommodations are available at all stages of the recruitment process, at the candidate’s request.

Please note that your application and any related materials you provide may be processed, stored, reviewed, or otherwise used by systems in our recruitment selection process that may interact with AI tools. This includes any AI integrated functions that may be utilized by the job board through which you applied to our position.

Benefits:

Extended health care
On-site parking
RRSP match
Tuition reimbursement

Work Location: Hybrid remote in Newmarket, ON L3Y 3Z4

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