Position Title: Graphic Designer & Marketing Support
Reports To: Operations Manager / CFO
Location: Cowichan Valley, BC
Employment Type: Full-time
Position Overview
Serious Coffee is seeking a creative and detail-oriented Graphic Designer to support our brand, marketing, café operations, and franchise locations. This role is responsible for creating professional, consistent, and engaging visual materials that reflect the Serious Coffee brand across print, digital, in-store, and merchandise platforms.
The ideal candidate has a strong eye for layout, typography, branding, and visual storytelling, with the ability to balance creativity with practical business needs. This position requires someone who can work independently, manage multiple projects, and produce high-quality work within deadlines.
Key Responsibilities
- Design marketing materials including posters, menu boards, food tags, promotional signage, advertisements, and digital graphics.
- Create and update in-store materials for cafés, including product cards, feature boards, operational signage, and customer-facing displays.
- Support brand consistency across corporate and franchise locations.
- Prepare print-ready files for vendors, including proper sizing, bleed, resolution, and file formatting.
- Design social media graphics, website assets, email visuals, and other digital marketing content.
- Assist with merchandise and packaging design, including cups, sleeves, stickers, labels, apparel, and promotional items.
- Work with management to develop seasonal campaigns, product launches, and local store marketing materials.
- Edit and refine existing brand assets, templates, logos, icons, and illustrations as needed.
- Communicate with print suppliers, vendors, and internal teams to ensure accuracy and quality.
- Maintain organized digital files, templates, and brand asset libraries.
- Ensure all designs align with Serious Coffee’s visual identity, values, and customer experience.
Required Qualifications
- Experience in graphic design, visual communications, marketing design, or a related field.
- Strong working knowledge of Adobe Creative Suite, especially Illustrator, Photoshop, and InDesign.
- Ability to create print-ready files and understand basic production requirements.
- Strong sense of layout, typography, colour, spacing, and brand consistency.
- Ability to manage multiple projects and meet deadlines.
- Strong attention to detail and proofreading skills.
- Good communication and collaboration skills.
- Ability to receive feedback and revise designs accordingly.
- Portfolio demonstrating relevant design work.
Preferred Qualifications
- Experience designing for cafés, restaurants, retail, franchises, or food and beverage brands.
- Experience with menu design, signage, packaging, merchandise, or social media content.
- Familiarity with Canva, WordPress, Mailchimp, or other marketing tools is an asset.
- Basic photography, photo editing, or video editing skills are an asset.
- Understanding of print production, vinyl signage, large-format printing, and merchandise decoration is an asset.
Skills and Attributes
- Creative, organized, and self-motivated.
- Strong visual problem-solving ability.
- Able to balance creative ideas with brand guidelines and operational needs.
- Comfortable working in a fast-paced environment with changing priorities.
- Detail-oriented with a high standard for accuracy and presentation.
- Professional, collaborative, and open to feedback.
- Passion for coffee, local business, and community-focused branding.
Working Conditions
- Work may be completed remotely, in-office, or in a hybrid arrangement depending on business needs.
- Occasional visits to café locations may be required for photography, measurements, signage checks, or project planning.
- Some flexibility may be required for urgent marketing updates, seasonal campaigns, or store opening projects.
Compensation
Compensation will be based on experience, qualifications, and employment arrangement.
About Serious Coffee
Serious Coffee is a locally rooted Vancouver Island coffee company proudly serving communities across the Island since 1994. We are committed to quality coffee, fresh food, welcoming cafés, and strong community connections. Our brand celebrates local pride, thoughtful service, and seriously good coffee.
Pay: $20.00-$25.00 per hour
Benefits:
- Casual dress
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Vision care
- Wellness program
Education:
- Bachelor's Degree (required)
Experience:
- Graphic design: 1 year (required)
Location:
Work Location: In person
